Following the success of previous celebrity partnerships, Universal Pictures Video Australia (UPA) have announced another exciting relationship with one of Australian TVs most popular and recognisable personalities -Andrew G.
Andrew G will support several of UPAs key catalogue campaigns throughout the year with Andrew Gs Hit List. A national radio and print advertising campaign, along with in-store presence through key retailers, POS and on pack promotions, will be executed to promote the catalogue titles.
Andrew Gs Hit List will specifically promote a range of UPAs titles at competitive price points, appealing to young adults across a wide range of genres. It will build on the enormous success of their existing relationship with Alan Jones, promoting targeted titles for older audiences.
One of Australias most well-known entertainment personalities through his hosting of Australian Idol, (previously) Channel V and national radio chart show Take 40 Australia, G is a mad movie fan who is excited to move beyond his music heritage into the world of Hollywood. His new hosting role on Channel 10s hit program The Con Test also began recently.
"I've always been a massive movie fan, and I'm very happy to come to work with Universal Pictures on this project. They have a great catalogue of some of the biggest new films and greatest classics, and I hope that together, we can help bring you back to a film you've loved in the past, or turn you on to something new!" G comments.
UPA will launch the Andrew Gs Hit List with an Under $20 campaign running from 7th March - 18th April with an array of titles, including some of 2006s biggest movies such as The Break-Up, The 40 Year Old Virgin, The Fast and The Furious Tokyo Drift and United 93 along with other favourites DOA: Dead or Alive and Lock Stock and Two Smoking Barrels Special Edition.