Everyone can be a little naughty from time to time, but it's nice to know that we can be good on the inside. Aquaveta ® , a new range of lightly flavoured bottled waters enhanced with essential nutrients and one per cent natural fruit juice.
"For those of you how don't like the taste of water and find it hard to drink enough during the day. Aquaveta is easy drinking with a hint of flavour. A refreshing change." Editor.
Inspired by Aveta, the goddess of healing water, Aquaveta is designed to enhance wellbeing and is the ideal complement to the daily demands of women's lives.
Aquaveta spokesperson, Ms Karina O'Meara, says Aquaveta represents a new category of bottled water known as 'nutrient enhanced water', which has been designed with women in mind.
"Aquaveta is ideal for women who look to water for hydration and refreshment but also recognise the benefits that vitamins and minerals contribute to a healthy body," Ms O'Meara said.
"Spring Valley has listened to what women want and need during the day and we believe Aquaveta is the ultimate refreshment to enhance wellbeing and complement a busy lifestyle. A hint of natural fruit juice also provides a wonderfully fresh flavour.
"Although Aquaveta is ideally suited to women on the go, that doesn't mean to say men won't enjoy the great taste of Aquaveta also."
"Aquaveta is not sports water and it's not an energy drink. It's smarter water," she said.
Containing just 2.2g of sugar per 100mL, Aquaveta is available in three flavours and specific combinations of vitamins and minerals to give individuals the option of choosing nutrients to suit their daily needs.Aquaveta Lemon - contains Iron, Zinc and Calcium. These are essential nutrients in maintaining a healthy bodyAquaveta Lime - contains Iron, Zinc and Vitamins B6 and B12. These can assist in maintaining a healthy immune systemAquaveta Orange - contains Calcium and Vitamin C. Calcium is necessary for strong bones and teeth. Vitamin C also assists in the formation of teeth and bones and aids in the absorption of Iron
Accredited Practising Dietitian, Glenn Cardwell, says that more than ever women are taking responsibility for their health by being aware of their body's needs and overall wellbeing.
"We all know that water is essential to efficient functioning of the body and obtaining the recommended dietary intake of vitamins and minerals can be tough," said Mr Cardwell.
"Aquaveta water, with the added vitamins and minerals, is a logical combination to provide hydration and contribute to daily nutritional needs," he said.
Aquaveta is packaged in a 700mL recyclable plastic bottle designed especially for women's hands. It is the first bottled water to be sealed with a hygienic flip-top cap.
Aquaveta nutrient enhanced water can be purchased from convenience stores, petrol stations, milk bars and corner stores nationally from November 2003.
Spring Valley will support the introduction of Aquaveta with an extensive marketing campaign throughout 2004 including full advertising, in-store and promotional undertakings.
Aquaveta ... At least you're good on the inside