Australian kids ‘a la moda’ in Spain - It may be the home of some of the world’s best known fashion labels - Manolo Blahnik, Zara, Mango and Balenciaga- but the Spaniards are learning a thing or two about how to dress their young fashionistas from an unexpected quarter, a new store in Madrid, Australian Kids. Spain is the ninth largest market in the world and offers opportunities to a range of Australian companies. 'Aussie lifestyle' is making an impact in Spain with the opening of a pioneering brand store called Australian Kids that stocks only Aussie kids brands.. The owner did a thorough business analysis and discovered that there was a real opportunity to leverage off the perception of the whole brand Australia image(exotic,laidback,vibrant,colourful,beachside etc) the store stocks some of the edgiest kids fashions that we produce here.. as you can imagine it's a pretty exciting thing for these brands to be dressing the children of the nation that produced Manolo Blahnik, Zara and Balenciaga! It's also a quirky one in the sense that when we think of succesful fashion exports we think it's all about womens fashion and kids fashion never really radars..but this goes to show that we can produce interesting stuff - and the world takes notice!
Austrade’s Trade Commissioner for Spain, Michelle Wade, said that the recently opened store in a trendy part of Madrid stocked a range of edgy Aussie kid’s labels and swimwear and is indicative of the Spanish seeking new and innovative products.
"Australian fashion has a niche reputation in Spain for surf and streetwear. Brands like Billabong, Roxy and Mambo already have a great profile. The labels stocked by Australian Kids: Willow & Finn, Edenstar, Moppit and Early Birds extend the fresh, vibrant and lively Australian style into a new sector," said Ms Wade.
“We are currently extending from our flagship store into a wider distribution network and we have already made sales to retailers of swimwear products in the north of Spain.
According to Ms Wade Spain is the ninth largest market in the world and offers opportunities to a range of Australian companies.
“We have contact with customers who hold multiple Australian brands in a range of sectors and are continuing to seek new products,” she said.
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