Blue Illusion’s T-shirt Seaweed starts new wave of eco lifestyle fashion

Skin, meet seaweed. The new wave of eco-friendly, ultra-soft fabrics takes its cues from the ocean and forest, with seaweed and wood pulp being used to create luxurious wardrobe basics.
Australian lifestyle fashion and homewares brand Blue Illusion is leading the way locally,
adding T-shirts containing seaweed and wood pulp to its seasonal apparel collections.
Almost 50 per cent of fibre in each T-shirt is
made from a seaweed or wood pulp-based
fibre. The garments are made from a blend of
patented compound SeaCell, which contains
seaweed, wood pulp derivative Lyocell, cotton,
and elastane. Lyocell is sustainably produced
and biodegradable.
The Vitamins A and E and amino acids in seaweed can promote skin
healing and reduce inflammation.
Fashion’s seaweed movement follows a strong trend towards using
bamboo to increase softness and reduce environmental impact. Blue
Illusion has also introduced bamboo-based shorts for summer 08/09.
Blue Illusion’s T-shirts containing seaweed are available in two subtle,
yet distinctive designs and sold in packs of two for $59.95.

SeaCell® pure:
- Is produced using cellulose and seaweed as renewable resources
- Has demonstrated skin-friendly properties
- The seaweed component contains carbohydrates, amino acids,
fats and vitamins
- In the humid environment of the skin surface, has been
demonstrated as being able to release its active ingredients
Lyocell:
- Is made from cellulose found in wood pulp
- Is biodegradable
- Is produced via an advanced 'closed loop' solvent spinning
process, with minimal impact on the environment and economical
use of energy and water
More information on SeaCell can be found at www.smartfiber.de.