Blue Illusion’s T-shirt Seaweed starts new wave of eco lifestyle fashion

Skin, meet seaweed. The new wave of eco-friendly, ultra-soft fabrics takes its cues from the ocean and forest, with seaweed and wood pulp being used to create luxurious wardrobe basics.

Australian lifestyle fashion and homewares brand Blue Illusion is leading the way locally, adding T-shirts containing seaweed and wood pulp to its seasonal apparel collections.

Almost 50 per cent of fibre in each T-shirt is made from a seaweed or wood pulp-based fibre. The garments are made from a blend of patented compound SeaCell, which contains seaweed, wood pulp derivative Lyocell, cotton, and elastane. Lyocell is sustainably produced and biodegradable.

The Vitamins A and E and amino acids in seaweed can promote skin healing and reduce inflammation.

Fashion’s seaweed movement follows a strong trend towards using bamboo to increase softness and reduce environmental impact. Blue Illusion has also introduced bamboo-based shorts for summer 08/09. Blue Illusion’s T-shirts containing seaweed are available in two subtle, yet distinctive designs and sold in packs of two for $59.95.



SeaCell® pure:
- Is produced using cellulose and seaweed as renewable resources
- Has demonstrated skin-friendly properties
- The seaweed component contains carbohydrates, amino acids, fats and vitamins
- In the humid environment of the skin surface, has been demonstrated as being able to release its active ingredients

Lyocell:
- Is made from cellulose found in wood pulp
- Is biodegradable
- Is produced via an advanced 'closed loop' solvent spinning process, with minimal impact on the environment and economical use of energy and water

More information on SeaCell can be found at www.smartfiber.de.