Coles Top Beauty Products
A national survey conducted by Coles reveals that more and more women are heading down their local supermarket aisle for everyday beauty essentials. In a growing trend that sees women embracing budget beauty, the survey indicates that beauty and personal care items account for one-fifth of the Australian grocery basket and that one in two women rely on their local grocery store for emergency beauty buys.
The survey also showed nine in ten women add their day and/or night cream to their grocery bill, while seven in ten purchase everyday essentials like mascara and eyeliner.
Coles supermarkets has long offered superior convenience and value. Now teamed with an extensive range of high performing quality beauty products at purse-friendly prices, Coles is quickly becoming a one-stop beauty shop for Australian women.
This survey comes at a time when Coles is celebrating its annual Beauty Festival in Store, with 30 to 50% discount off leading beauty brand items.
Coles Beauty Buyer Michelle Harris said: "The survey demonstrates that convenience and value of Coles' beauty offering is attracting attention and building a loyal following." "Our stores stock an impressive range of trusted and exclusive beauty brands at great prices, so shoppers can look good and feel great for less at Coles."
Head to Head
How the States shape up against each other in the beauty aisle:
Victoria: Victorian's love to wear makeup... and to remove it. In the past year more than 12.6 million Derma Face Wipes were used in Victoria alone, accounting for one-third of the national total.
New South Wales: NSW spends $128 million on supermarket cosmetics annually. They may also be the most germ-o-phobic state, with Dettol No Touch Handwash taking out top place as the commonly purchased item from the beauty aisle, bucking the national trend that seems Derma Face Wipes at #1
Western Australia: 3 in 4 women believe it is important to use SPF protection daily, but it seems WA is the most skin conscious State. More than 40% of skin care products purchased containing SPF and anti-aging properties.
Queensland: Australian women enjoy DIY beauty with 58% purchasing DIY beauty products. Queensland takes top prize as the smoothest state, boasting the highest purchase rate of hair removal products.
Coles Top Beauty Products
Beauty expert and makeup artist to the stars, Mia Hawkswell gives you her top tips and tricks to achieve this winter's hottest looks on a beauty budget at Coles.
Face Wipes: Using face wipes to remove your make up? I like to rinse my wipe with warm water and use it as a face cloth to wipe away left over makeup and residue. Using a dirty wipe increases your risk of irritation and breakouts so before each application make sure you rinse the wipe until it is clean.
Beauty Buy: Derma Fragrance Free Face Wipes RRP $2.00
Skin: After applying foundation, let it warm into your skin for a few moments. Then using a large fluffy brush, lightly sweep a matte foundation across the entire face for a smooth, even finish. Take it easy however, applying too much powder can make you look dry, a little dewiness can look refreshing!
Beauty Buy: Rimmel Stay Matte Pressed Powder RRP $12.99
Body: After a shower, moisturise your skin while it is slightly damp and still warm. This will help it absorb into the skin, without requiring as much product. To refresh dull winter skin, massage moisturiser into your skin to help stimulate blood circulation.
Beauty Buy: Redwin Sorbolene Vitamin E Lotion RRP $4.95
Winter Lashes: Lashes are an easy, fun part of your make up routine that can make a huge difference to your look without being expensive or time consuming.
By using your wand in different ways; angling horizontally and vertically, using little wiggles, soft blinks or a swoosh, you can 'style' your lash to suit your mood.
For a wide eyed look with flirty lashes:
Apply mascara corner to corner, root to end, using gentle wiggles to separate lashes
Soft blinks onto the wand with a little wiggle toward end will deliver more mascara to the lash
For inner and outer corners, try using the tip of the wand
Repeat a couple of times as desired
Top tip: little wiggles on the roots and lash line can define the eye. You don't want to highlight the length, as this can look a little "daisy the cow".
For a sultry look like Angelina:
Concentrate the mascara to the outer corners of the eyes
Start with a light coat on the inner corner, then apply a second coat extending to outer corner
Blinking onto the wand, wiggle the wand directly out toward the ear in a sweeping motion
Use the tip of the wand to guide lashes into place.
Top tip: to enhance this look and give your lashes depth, apply a thin line of black liner into top lash line, on the outer corner only. Pop on a bright lipstick and you're off!
Create the look: Rimmel Scandal Eyes Mascara RRP $16.95
Maybelline Eye Studio Master Eye Liner RRP $12.50