Covers for a Cause
Entrepreneur and Virgin Group founder, Sir Richard Branson, singer/songwriter, Natalie Imbruglia, one of Australia's most recognised fashion labels, ksubi and Oasis support recipient, Dean Good have joined forces with Virgin Mobile to produce a range of limited edition mobile phone covers as part of Virgin Mobile's Covers for a Cause initiative. This year, Covers for a Cause will raise money and awareness for Oasis Youth Support Network Sydney, The Salvation Army's response to youth homelessness.
The Covers for a Cause collection consists of four unique cover designs for iPhone 4/4S, Samsung Galaxy S2 and Sony Ericsson Arc handsets designed in collaboration with Richard, Natalie, ksubi and Dean. Each design reflects the theme of 'Dreams' and what this represents to them.
Oasis offers a place of safety and care, where through compassion and skillful intervention, disadvantaged and homeless young people find refuge, hope and are given opportunities to turn their lives around. One hundred per cent of the proceeds from the sale of each cover will go directly to support the Oasis Youth Support Network's Youth Connect Bus which provides facilities to help youths re-connect with their family and access employment information.
Commenting on the initiative, Sir Richard Branson says, "Virgin Mobile's Covers for a Cause reminds us all that the young people who find their way to Oasis are homeless, not helpless. If we make enough noise we can shine a light on this important issue and help put an end to youth homelessness. That's my dream."
Oasis Director, Major Robbin Moulds AM says, "We are absolutely thrilled to be able to partner with Virgin Mobile Australia through this amazing fundraising initiative, with all proceeds going directly to support the cutting edge programs we provide to homeless young people every day of the year."
Virgin Mobile Marketing Director, David Scribner says, "Right now, 32,000 Australians between 12 and 25 years of age do not have a place to call home. Virgin Mobile is on a mission to create awareness and generate community involvement to help solve this national issue and we are grateful to Richard, Natalie, ksubi and Dean for donating their time and creativity to helping us towards achieving this goal."
The campaign coincided with Youth Homelessness Matters Day which raised public awareness about youth homelessness and celebrates the resilience of young people who are at risk of, or experiencing, homelessness in Australia.
Virgin Mobile's Covers for a Cause covers retail for $20 and are available to purchase in Virgin Mobile stores nationally.
Five videos were also developed for the campaign, the hero video can be viewed here: www.youtube.com/user/VirginMobileAus
For more information about the Virgin Mobile's Covers for a Cause initiative go to www.virginmobile.com.au/covers-for-a-cause
and to find out more about ending youth homelessness visit www.endyouthhomelessness.com.au