David Babaii & Kate Hudson Wildaid Haircare

CELEBRITY HAIR STYLIST DAVID BABAII AND KATE HUDSON LAUNCH NEW HAIR CARE RANGE TO SUPPORT ENDANGERED ANIMALS

Celebrity hair stylist, David Babaii and Academy Award winning actress, Kate Hudson have joined together to launch David Babaii for WildAid, an innovative new range of hair styling products made from exotic, natural and renewable ingredients that sustain nature and are free from all animal testing.

In the fight to reverse the devastation of the planet's wildlife and further support the beauty in nature, ten percent of all profits from the range will be donated to WildAid (www.wildaid.org), the global wildlife conservation organization.

Designed as the premium quality hair care brand for all fashion, style, travel and business needs, David Babaii for WildAid products are free of sulfates, parabens, petrochemicals and animal products. The range includes an exclusive blend of exotic natural and renewable ingredients such as rich cupuacu butter from the South American Amazon, nutrient rich super volumising volcanic ash from the Vanuatu islands of the South Pacific, Blue Algae, and Polynesian White Ginger.

"I am proud to be a partner with David Babaii and WildAid in bringing the first line of hair care products that support animal rights advocacy to the world's attention. Our mission is to not only celebrate the remarkable beauty in nature but help sustain it." Kate Hudson

Named by Vogue as "the King of Curl" and stylist to stars such as Angelina Jolie, Uma Thurman, Nicole Kidman, Scarlett Johansson, Sarah Jessica Parker, Gwyneth Paltrow and of course Kate Hudson, David Babaii is thrilled to be bringing his new range to Australia: "We all know that looking good feels fantastic, but combining my two greatest passions, beauty and nature makes it even better. As a result, David Babaii for WildAid products was born. Our mission is to help end the illegal wildlife trade and strengthen the number of threatened species. After all, animals bring compassion and tranquility to all life."

The David Babaii for Wild Aid range is now available in Australia from TVSN, Harrison Pharmacies, GNC, Terry White Chemists, Leading Health Food Stores including Go Vita, Healthy Life and Mega Health, Hair Salons, Beauty outlets and www.adorebeauty.com.au. For stockist details please go to www.db4wildaid.com.au or call 1300 387 204.

David Babaii for WildAid - Tested on Kate, not on animals!

David Babaii for WildAid

David Babaii With over a hundred major covers, and a who's who list of superstar clients, David Babaii has made his mark on the fashion world by creating hairstyles that are natural, unique, free-flowing, and full of an untamed spirit. Named by VOGUE as "the King of Curl", Babaii has become a celebrity in his own right, with a client list that includes Angelina Jolie, Uma Thurman, Nicole Kidman, Scarlett Johansson, Sarah Jessica Parker, and Gwyneth Paltrow. David Babaii for WildAid weds his expertise in the fields of haircare and beauty with his passion for wildlife conservation.

Kate Hudson
Kate Hudson has been nominated for an Academy Award and won the Golden Globe Award for her breakthrough performance in "Almost Famous." She has appeared in more than two dozen films, including "How to Lose a Guy in 10 Days," "You, Me and Dupree" and most recently, the romantic action adventure "Fool's Gold," opposite Matthew McConaughey as well as the upcoming 'Bride Wars' and 'Nine'. Kate is proud to be a partner with David Babaii and WildAid in bringing the first line of haircare products that support animal rights advocacy to the world's attention.

WildAid
WildAid (www.wildaid.org) is a non-profit organization that works with governments and communities of the world to reverse the devastation of our planet's wildlife. Their mission is to end the illegal wildlife trade within our lifetimes, allowing threatened species to recover to safe levels. WildAid's goal is a world in which local communities can improve their lives without destroying their environment, and where humanity can survive together with wildlife for generations to come. WildAid public service messages are seen each week by over one billion people around the world, and in addition to Kate Hudson, include such notable supporters as Jackie Chan, Harrison Ford, Ralph Fiennes, Yao Ming and many world champion athletes.

Eric Steinhauser
Eric Steinhauser is the co-founder, partner and Creative and Marketing Director of David Babaii for WildAid. He is also the Creative Director of WildAid, the international non-profit wildlife conservation organisation. He is an advertising veteran who has created many award-winning campaigns that have helped bring compassion and enlightenment to numerous brands. His commitment to social and environmental causes has inspired many of his most influential creative efforts, from the Peace Corps, to American public education, to the Global Wildlife Conservation effort. To continue to support and build mass awareness for the efforts of the organisation, Eric and celebrity hairstylist David Babaii have founded David Babaii for WildAid.

David Babaii for WildAid - Product Range

Hydrating Shampoo (400ml) $24.70
Hydrating Conditioner (300ml) $24.70
Amplifying Shampoo (400ml) $24.70
Amplifying Conditioner (300ml) $24.70
Hair Polish (50ml) $29.50
Volcanic Ash Sculpting Clay (115g) $29.50
Fibers Molding Paste (115g) $29.50
Bohemian Beach Spray (200ml) $23.70
Mise en Plis Light Styling Spray (300ml) $23.50
Mise en Plis Extra Hold Styling Spray (300ml) $23.50
Amplifying Whipped Mousse (250ml) $23.50
Volcanic Ash Root Amplifier (200ml) $23.50

David Babaii for WildAid - Shampoos and Conditioners

Hydrating Shampoo (400ml)
Hydrating Shampoo replenishes thirsty hair. Rich Cupuacu Butter - from the South American Amazon - is a natural moisturiser, creating lustrous, radiant, hydrated hair. Wild Orchid also adds moisture while keeping hair healthy and shiny. Blue Algae Extract strengthens the hair shaft. This unique eco-friendly formula is perfect for all hair types. A gentle rich lather thoroughly cleanses, purifies and protects, eliminating dirt, oil and styling residue that can dull hair or result in dryness. Colour-treated hair is rehydrated and revitalised to keep colour longer. RRP $24.70

Hydrating Conditioner (300ml)
Hydrating Conditioner replenishes thirsty hair, restoring optimum moisture levels and nutrients. Rich Cupuacu Butter - from the South American Amazon - is a natural moisturiser. Wild Orchid also adds moisture while keeping hair healthy and shiny. Blue Algae Extract strengthens the hair shaft. Hair becomes newly re-hydrated and revitalised. This unique eco-friendly formula is perfect for all hair types. Colourtreated hair will keep colour longer. RRP $24.70

Amplifying Shampoo (400ml)
Amplifying Shampoo carefully and thoroughly cleanses, while providing natural lift and lustre to tired, fine, limp hair. Mineral-rich Volcanic Ash from the Vanuatu Islands of the South Pacific brings abundant volume to hair. Fragrant White Ginger enhances shine, while natural Coconut Oil derivatives create ultra-rich lather. This unique eco-friendly formula is perfect for all hair types. It protects the hair's integrity and encourages manageability. Colour-treated hair will keep colour longer. RRP $24.70

Amplifying Conditioner (300ml)
Amplifying Conditioner-with volumising Volcanic Ash from the Vanuatu Islands of the South Pacific-restores proper balance and adds healthy nutrients to hair without weighing it down. Extracts of Blue Algae strengthen the hair shaft and smooth the cuticle creating a rich, radiant shine. Fragrant White Ginger further enhances lustre. Hair looks renewed and feels rejuvenated from harmful environmental damage. This unique eco-friendly formula is perfect for all hair types, especially hair that is limp, fine or lifeless. Colour-treated hair will keep colour longer. RRP $24.70

David Babaii for WildAid - Styling Products

Hair Polish (50ml)
Hair Polish is today's leave-in, must-have, over-achieving styling treatment. It nourishes, protects, strengthens, mends, repairs and de-frizzes hair. An exclusive blend of ten natural extracts, including Nettle, Orchid, Oat, Cucumber and White Ginger, are added to keep hair stronger and healthier. Wheat and Rice proteins offer natural damage control. Hair Polish is ideal for all hair types, offering mega-watt shine and a new level of smoothness. RRP $29.50

Volcanic Ash Sculpting Clay (115g)
Volcanic Ash Sculpting Clay is a pliable free-styling product that quickly helps create and support any textured or molded style. Mineral-rich Volcanic Ash from the Vanuatu Islands of the South Pacific adds incredible natural volume to your hair, whether your hair is short or long. The medium weight of this advanced Volcanic Ash Sculpting Clay gives the desired definition, lift and fullness without a sticky or stiff feel. Natural ingredients Kiwi, Mango, and Blue Algae allow hair to feel healthy and look touchable with no product build-up or heavy waxes. RRP $29.50

Fibers Molding Paste (115gm)
Fibers Molding Paste helps create texture, movement and total definition for all hair styles. Essence of natural Candelillia Wax and Carnauba Wax help hold hair gently. Rich Cupuacu Butter- from the South American Amazon and cold-pressed Shea Butter add natural moisture to hair. Used sparingly, these all-natural ingredients will not coat or smother the hair shaft. Styled hair is strong, shiny and healthy, with no product build-up or waxy coating. RRP $29.50

Bohemian Beach Spray (200ml)
Bohemian Beach Spray is an eco-friendly non-aerosol styling spray that works for all hair types. It can be used on wet or dry hair to create various hair textures and volume. Globally sourced, Bohemian Beach Spray contains sea salt from the Dead Sea in Israel for naturally enhanced texture; mineral rich Volcanic Ash from the Vanauatu Islands of the South Pacific for increased volume; a trio of Blue Algae, Mango and Kiwi that keep hair thoroughly hydrated. Shea Butter, Jojoba Oil, Hemp Oil and Cupuacu Butter further aid moisture retention. This extraordinary blend works together to create texture or volume, while strengthening and moisturising. RRP $23.70

Mise en Plis Extra Hold Styling Spray (300ml)
Mise en Plis Extra Hold Styling Spray is the perfect nononsense finishing spray. The extra hold formulation provides long-lasting control while adding a healthy shine. Naturally derived ingredients like Copolymers, Naturally derived Copolymers add extra gloss; White Ginger, Fenugreek and Rosemary help create this firm hold and actually strength hair. Mineral-rich Volcanic Ash from the Vanuatu Islands of the South Pacific adds incredible natural volume to your hair. This aerosol spray can be used on all hair types as the perfect finishing spray. RRP $23.50

Mise en Plis Light Styling Spray (300ml)
Mise en Plis Light Styling Spray is the perfect finishing spray for today. It's formulated to provide a fresh, light but longlasting flexible hold. At the same time, it turns up the volume and boosts the shine. Naturally derived Copolymers add extra gloss. White Ginger, Fenugreek and Rosemary keep hair strong and healthy. Mise en Plis Light Styling Spray can be used on all hair types. RRP $23.50

Amplifying Whipped Mousse (250ml)
Amplifying Whipped Mousse is the aerosol design foam that truly does it all. It adds amazing body and extra fullness to hair while two natural styling agents work together for a longlasting - but soft -humidity-resistant hold. Ample extracts of Blue Algae, Mango and Kiwi protect the hair. Mango and Kiwi moisturize while Jojoba Oil adds great sheen and conditioning. Not one, but three different vitamins protect hair from contaminants and pollution, providing luscious long-lasting results Healthy hair behaves beautifully, maintaining its shape and style while feeling touchable, soft and shiny. RRP $23.50

Volcanic Ash Root Amplifier (200ml)
Volcanic Ash Root Amplifier is an aerosol lifting product that pumps up flat, limp or fine hair, giving it amazing fullness and dramatically enhancing volume. It's an exclusive blend of natural ingredients including mineral rich Volcanic Ash, Jojoba Oil, and Panthenol add thickness and lift. Natural conditioning ingredients Blue Algae, Mango, and Kiwi protect the hair and allow a healthy shine. Root Amplifier can be used daily. RRP $23.50

The David Babaii for WildAid range is now available in Australia from VSN, GNC, Harisson Pharmacies, Malouf Pharmacies, Leading Health Food Stores including Go Vita, Healthy Life and Mega Health, Hair Salons, Beauty outlets. For stockist details please go to www.db4wildaid.com.au or call 300 381 204.