Del Playa Drive

SPRING/SUMMER
2010/2011

Boys, beach cruisers and spring breaks in Mexico, Del Playa Drive represents the quintessential Californian lifestyle.

A vision of Australian born Teena Zerefos, the label was brought to life when she spent her college years studying film in University of California, Santa Barbara and working in LA.

Literally meaning ‘ the ocean’ in Spanish; Del Playa Drive (or DP according to the locals) is the one-mile strip Teena lived on and the muse behind her label. ‘DP was a way of life,’ Said the 25 years old designer, ‘it was a notorious party street where houses hung over a cliff. Everyone cruised around in old school bikes and always had kegs in the bathtub! We all went for surfs between classes too.’

Now based back in sunny Sydney, Del Playa Drives’ Spring Summer 10/11 Collection is all about the 60’s hippy vibe, music festivals and traditional West Coast surf culture, where every print and each piece tells a Californian tale. The ‘Rosarito Singlet’ skull was sketched up during a spring break in Mexico, inspired the infamous Mexican Day of the Dead ceremony, the ‘Santa Barbara Dress’ print was a random photo of a Californian sunset from her house, and the ‘Coachella Crochet Dress’ was made especially for a fun day at the Palm Springs Coachella festival.

The range is a Californian surfer chick’s dream wardrobe - perfect concoction of uncomplicated light weight sun dresses, staples like organic cotton tanks and college tees, and super comfy denim cut offs.‘ I wanted this range to have a vintage feel,’ Teena explained, ‘Something cool you can throw on which look awesome down at the beach but can also take you out for a night on the town.’

With Teena’s unpretentious foresight in her label and Australia’s Next Top Model Lola Van Vorst fronting the SS10/11 Campaign, Del Playa Drive is bringing Californian sunsets, lazy summer days and endless waves to Australian shores.