Janet Jackson and Bruno Schiavi, Pleasure Principle

Janet Jackson and Bruno Schiavi, Pleasure Principle

Singer. songwriter, actress, record producer and now designer – Janet Jackson teams up with Australian fashion designer Bruno Schiavi to launch Pleasure Principle.

On the eve of her World Tour with the Discipline album Janet Jackson is adding designer to her impressive list of talents with the launch of her fashion partnership with Australian designer Bruno Schiavi. Pleasure Principle will be Janet and Schiavi’s first US lingerie collection with plans to have product in stores as early as November 2008 across America, with Australia, Japan and Europe to follow.

“The collection has been carefully created with some of the finest laces from around the world. You will see a lot of satin and lace combined and rich colors such as burgundy and beige, silver and peach as well as your classic black and white. It makes you feel incredible and offers variety as diverse as the women who will wear it,” Janet reveals.

The brand name was inspired by Janet’s 1987 global hit Pleasure Principle that was the sixth single released from her groundbreaking award winning album, Control. Described by the industry as an independent woman’s anthem about love – Pleasure Principle seems a fitting link from Janet’s musical emancipation 21 years ago where she started to write about ‘changing, celebrating, hurting, healing, but always revealing my innermost soul” to her expansion into a fashion designer for modern women.

As Schiavi explains ‘Janet and I wanted to create a collection that empowers women and that makes women feel sexy, flirtatious and provocative. We wanted to make sure we captured the essence of all Janet’s favorite colors, laces and making sure that we stay true to who she is and what she loves’

The first collection of Pleasure Principle offers 14 designs across a combination of bra styles from balconettes, demi cups to full coverage. Sizes will range from a 32A to 44G.

Janet Jackson: is the singer-songwriter, record producer, dancer, actress and fashion icon. The youngest member of the famed Jackson family, she began performing on stage at the age of 7 and later started her career as an actress with the variety television series The Jackson, and television shows Good Times, Diff’rent Strokes and Fame. Having recorded two previous albums, it was her collaboration of record producers Jimmy Jam and Terry Lewis when Jackson found record-breaking success, producing five consecutive number one studio albums on the Billboard 200. Jackson has been regarded as one of the most influential recording artists in the history of contemporary R&B, as her music has incorporated elements of rap music with sample loop, triple swing and industrial beats, which led to crossover appeal in popular music.

Though Jackson is listed by the Recording Industry Association of America as the eleventh best-selling female artist in the United States with 26 million certified albums, Billboard magazine named her one of the top-ten selling artists in the history of contemporary music. She is ranked as the ninth most successful act in the history of rock music and the second most successful female artist in pop music history, having sold over 100 million albums worldwide. Amidst her recording career, Jackson has also starred in feature films since the mid-1990s. Tyler Perry's Why Did I Get Married? (2007), for which Jackson won a NAACP Image Award, and became her third consecutive film to open at number one at the box office, following Poetic Justice (1993) and Nutty Professor II: The Klumps (2000).

For over 20 years Janet has maintained her global musical status with multiple award nominations, platinum albums and chart topping singles. About to embark on a world tour with her Discipline album Janet is now adding a fashion collection to her impressive business empire.

Bruno Schiavi: Bruno Schiavi’s foray into lingerie began in Australia in 2002. In 6 years he has built fashion brands in over 6 countries, most recently launching a revolutionary shapewear range with Dr Robert Rey, from the E hit series Dr 90210. Dr. Rey’s Shapewear has taken the US by storm, already a favourite with celebrities, the shapewear collection offers women a unique range of body enhancing garments to help disguise any imperfection and enhance a woman’s natural assets.