#JBXXI

To celebrate Justin's Birthday on March 1st we launch the  #JBXXI Activation

Excited for all of the celebrations ahead, Justin has announced the initiative that sits on his Tumblr page http://justinbieberfragrances.tumblr.com/  to his Facebook page and his astounding 77MM fan base!

The brand new Tumblr offers information on his fragrance line-up and acts as a platform for his fan base to learn more about each scent.

The new Tumblr also offers fans a creative space of self expression where social content can be created and shared across multiple social platforms.

In the lead up to Justin's birthday and the #JBXXI Activation, a collection of unique birthday cards that reflect the popular -Meme' creative style of Tumblr have been added to the page allowing fans to write their well-wishes to Justin.

We would love to share with your Justin Bieber fans this unique offer to send him some birthday love and get involved in the #JBXXI celebrations!
 
Happy 21st Birthday Justin!