Jon Bon Jovi new fragrance RSVP

JON BON JOVI FEATURED IN CAMPAIGN FOR NEW KENNETH COLE FRAGRANCE - RSVP

Proceeds To Benefit The Philadelphia Soul Charitable Foundation In Continuation of Jon Bon Jovi & Kenneth Cole’s Joint Efforts to Fight Homelessness

Kenneth Cole Fragrances announced today that Jon Bon Jovi will appear in the campaign to introduce their new fragrance, R.S.V.P. Available now from Myer, David Jones and COTY Authorised perfumeries and pharmacies nationally. The fragrance will be part of anongoing collaboration between Kenneth Cole and Jon Bon Jovi to raiseawareness about homeless issues. R.S.V.P. is the latest offering fromKenneth Cole Fragrances, which includes the top-selling Kenneth Cole Blackand Kenneth Cole Reaction.

Catherine Walsh, Senior Vice President of American Fragrances for CotyPrestige says, "Jon Bon Jovi’s charismatic persona embodies the spirit ofthe R.S.V.P. fragrance collection - masculine, empowered, and inspired. Asa celebrity who utilises their place in the spotlight to help others, hisinvolvement with the Kenneth Cole brand is what R.S.V.P. - and Kenneth Colehimself - is all about: responding to the cause and giving back."

A portion of the proceeds from the Australian sales of R.S.V.P. will bedonated to the Philadelphia Soul Charitable Foundation - an organisationthat exists to combat issues that force families and individuals intoeconomic despair by the creation of programs and partnerships that breakthe cycle of poverty and homelessness.

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