Kate Moss Coty Fragrance
Fragrance Venture Marks First for Supermodel Kate Moss
Coty Inc., the world’s largest fragrance company, announced today the
signing of supermodel and fashion icon, Kate Moss, as Coty’s latest beauty partner to develop and market her own line of signature fragrances.
The first fragrance for Moss will capture her unique style and deepen her
universal appeal. Recognised as the greatest beauty of her generation, Kate Moss has significantly influenced both the fashion and beauty industries with her stunning presence as a supermodel for luxury brands across the globe.
"As a one-of-a-kind modern beauty icon", Kate Moss carries clout and
credibility among photographers, fashion designers and the beauty industry.
This has made her a leading beauty face of the new millennium, said Bernd
Beetz, CEO, Coty Inc. "There is no one better to embody a new fragrance
than Kate, who epitomises the look and feel of today’s fashionistas. We are
very excited about this fragrance collaboration and look forward to a long
and fruitful partnership."
"For me, Coty is the ideal partner to create my own scent," commented Moss.
"I’ve been delighted to work with Coty over the years and am pleased to
collaborate with them on my first fragrance."
The fragrance venture extends Moss’s professional relationship with Coty;
simultaneously, she will continue to be the global face of Rimmel London,
Coty’s top-selling colour cosmetic line.
"Kate Moss defines modern glamour today. Her range of styles and moods
inspires women all over the world. Her unique look pushes the boundaries on
beauty in new directions, and that makes her compelling," commented Steve
Mormoris, SVP Global Marketing, Coty Beauty. "She embodies everything
interesting about modern women and someone I have always enjoyed working
with."
Set to debut in late 2007, the yet-to-be named fragrance line will launch
throughout Europe, the Middle East and Australia with subsequent plans to
extend to the United States, Canada and Latin America. The line will
include eau de toilette, eau de perfume and ancillary products.
Financial terms of the agreement were not disclosed.
For additional information about Coty Inc., please visit
www.coty.com.
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