Max Factor False Lash Effect

Introducing Max Factor's False Lash Effect Mascara. Based on the requirements of our team of international makeup artists, Max Factor's False Lash Effect Mascara is an astounding mascara which in a quick, easy brushstroke will deliver glamorous, super enhanced lashes, you never believed possible.

Traditionally, when a makeup artist has wanted to deliver a dramatically big eyelash look, they have had to rely on false eyelashes. However, false eyelashes take a significant amount of time to apply and look best when applied by a professional… not something you would want to do everyday!

According to new research by Procter & Gamble, 77%* of women feel that false lashes can be over the top, exaggerated, look fake and even feel unnatural.

Max Factor's Biggest Brush

The False Lash Effect brush features 50% more bristles and a 25% bigger core (vs. Max Factor's Masterpiece Max mascara). This allows it to hold more product between the bristles, connect with more of the lashes and separate the lashes more, leaving lashes softer with a fuller fan movement. From the 1st stroke, the brush wraps more product around more of the lash and the bristles sweep mascara right to the tip of the lash and separates them.

False Lash Effect's Patented Liquid Lash Forumla

The new Liquid Lash formula glides onto each lash easily and adheres without stickiness. The flexible clay system allows each stroke to wrap around and sweep over the previous layer without disrupting it. The formula thickens as it dries without hardening too fast to ensure flexibility and thereby creating a stunning voluminous effect.
95% of women who have tested Max Factor's NEW False Lash Effect have said that this mascara made their lashes look fuller, with 92% agreeing it enhanced their natural beauty (vs. bare lashes).

Pat McGrath, Global Creative Design Director for Max Factor, knows more than most about the impact of glamorous eyes. She used Max Factor's NEW False Lash Effect Mascara backstage at the Milan shows to create her stunning, voluminous Eye looks - Expressive Eyes and Intense Eyes - giving some of the world's leading models truly impactful, spectacular and dazzling lashes.
"I think this mascara is really enjoyable to use. With Max Factor False Lash Effect I know I have a mascara that delivers stunning volume with that wonderful false lash effect and it's easy to use."

Max Factor's False Lash Effect Mascara is available in two shades for Regular (Black, Black-Brown) and two shades for Waterproof (Black, Black-Brown).
RRP $24.95
Stockists – 1800 181 040 or www.maxfactor.com.au