Strongbow on Ice new summer drink Strong On Ice

NOTE: Purchases of alcoholic beverages can only be made by legal drinking aged individuals.

Just like high waisted jeans and denim vests, trend-setter Kate Moss has started yet another craze, cider-on-ice. Along with other UK celebs, Kate Moss has turned cider-on-ice into the coolest drink over the UK summer.

Cider is back in fashion (with a vengeance), thanks to the UK's hottest celebs, including Joss Stone, Lily Allen and even Prince William, all getting into the refreshing alcoholic apple drink poured over ice.

Similar to Carrie Bradshaw and her SATC posse turning Cosmopolitans into the cocktail of choice - it seems these UK celebs have had the same affect on cider, with sales jumping 25% in Great Britain last year according to The Independent (April 1, 2007). The Australian cider market is growing at nearly 9% in value, making it the second fastest growing alcohol category in Australia after RTDs.

Strongbow, Australia's leading cider brand, provides a refreshing alternative to ready-to-drinks, beer or champagne. Poured over ice, Strongbow is an instantly refreshing beverage with a great apple flavour.

There are three varieties to choose from when ordering a 'Strongbow on Ice' just ensure it's poured over a full glass of ice.

Strongbow Original - offers a classic apple cider taste that is fresh and delicious with a hint of acidity for a clean, crisp finish. If you like the occasional refreshing beer, this is the Strongbow for you.

Strongbow Dry - a perfect balance of fruit and acidity that is sharp, lean, full flavoured and completely refreshing. Try Strongbow Dry if you like NZ Sauvignon Blanc.

Strongbow Sweet - offers the full flavour of real fruit with a satisfying, lingering sweetness and a crisp, clean edge. Strongbow Sweet is ideal if you enjoy Moscato, RTDs or other sweet wines.

"Strong on Ice" is making its way into all your favourite summer hang-outs. When next heading off to your favourite bar for a cruisy afternoon with the girls, see what all the fuss is about with a simple order of "Strong on Ice" - a Strongbow poured over a full glass of Ice.

As the perfect drink for summer entering, Strongbow is a sponsor of Moonlight Cinema in Sydney, Brisbane, Melbourne, Perth and Adelaide. You'll be able to order a "Strong On Ice" and enjoy a complimentary Strongbow on selected nights in each city.

Strongbow Original, Dry and Sweet are available in 365ml bottles (ABV 5.0%) RRP: $13-14.00 per six pack or $42-45.00 for a carton of 24.

Review: Easy to see why this is a new trend. If you are looking for something refeshing this summer or just can't make you mind up what you would like, Strongbow is the perfect fit.