Beauty for Everybody - A New Concept in Cosmetics Retailing
Finally, an Australian beauty shopping experience encouraging you to try, play and create, without the pressure to buy. Introducing a new and unique concept in accessible consumer beauty, Zuza is a one-stop shop for beauty advice, with the hottest selection of chic cosmetics, soothing skincare and delicious designer fragrances, for all your beauty desires.
"Bringing Zuza to life has been a dream of mine since I first discovered cosmetic powerhouse, Sephora in the mid 90's. I could see the potential for a beauty destination like this in Australia," said Zuza Merchandise Development Leader, Dianna Box.
Zuza aims to provide customers with a unique beauty shopping experience. Focussing on accessible beauty, Zuza has created an inviting space where women and men are offered expert impartial advice and a wide range of cosmetics, skincare and designer fragrance. Play areas, located at the side walls of the store, are for customers to experiment with products or receive product demonstrations from qualified Zuza staff.
"Zuza is designed to be a hands-on sensual experience. We have created this environment at Zuza with our cosmetic dabble bars, which encourage all customers to Try, Play. Create!" said Dianna.
Zuza offers customers an opportunity to discover new and innovative brands as well as familiar favourites. Zuza ranges over 35 skincare and cosmetic brands sourced from Australia and overseas, including Gorgeous, Smashbox, DuWop, Cargo, Bare Minerals, Naked Minerals by Jemma, Bloom, Becca, md Formulations, Juice Beauty, Decleor and many more. Zuza also houses the best selection of men's skincare. Guys will not be left wanting with brands such as igroom, Anthony Logistics and Zirh. We have also created an exclusive range of Zuza accessories that are well priced and a professional standard of quality. And don't forget all your favourite designer fragrances!
The name Zuza is derived from an ancient Hebrew word for Susan with links to an ancient Babylonian city, famous for its artisan culture, where the natural beauty of women was celebrated and often painted. The ancient origins of the name Susan in Hebrew is also linked to a meaning of 'special'.
"Many women find the beauty shopping experience a pressure not a pleasure so at Zuza we promote the philosophy of Beauty for Everybody. Customers will not be bombarded with unrealistic and unattainable beauty images and will enjoy the highest standard service and advice, said Dianna Box.
Located in Melbourne's Melbourne Central and Westfield Doncaster, the chain is set to expand rapidly throughout Australia in the coming months.