You are at: > Health & Lifestyle

Fiona Sutherland Special K #OwnIt Body Confidence Interview

h3FionaSutherlandSpecialKOwnItBodyConfidenceInterviewh3pAnewSpecialKOwnItBodyConfidenceSurveyhasrevealedthat7outof10AustralianwomenhaveanlsquoIhatemybodyrsquomomenteverysingleweek.brbrTheunforgivingvoiceinsideourheadscangivewaytoselfdoubtaboutourbodies.InfactthemostcommonfocusofbodynegativityforAustralianwomenistheirmidsectionwithfourinfivewomen82percentworryingabouttheirbellyandwaistarea.Howwomenfeelabouttheirbellywaistimpactsonallwomenequallywhetheryoungoroldwhethertheyhavechildrenornotoraremarriedornot.brbrNearlyhalf47percentofwomenfretabouttheirlegs39percentareconcernedwiththeirarmsorbumandalmost37percentareunhappywiththeirskin.brbrThesurveyalsofoundthattheimpactofselfdoubtgoeswellbeyondwhattheyseeinthemirrorselfdoubtcanpreventAustralianwomenfrombeingtheirbestselvesatworkandintheirpersonallivesbr62percent3in5ofAussiewomendonrsquotwearcertainclothesduetodoubtabouttheirphysicalappearancebrAlmosthalf48percenthaveavoidedbeachesorpoolsforfearofwearingaswimsuitbrMorethanoneinthree39percentwomenhavestayedwithinthedressingroomwhentryingonclothesbecauseofdoubtsabouttheirappearancebr29percenthavebeentooselfconscioustodancewhenattendingaweddingpartyorclubbrNinepercentofwomengosofarastonotapplyforajobthattheyfeltthattheywerequalifiedforbecauseofdoubtabouttheirphysicalappearancebrbrThisdegreeofselfdoubtcanleadwomentofixateonthenegativeratherthanfocusonwhattheyloveaboutthemselvesandchangingtheirownperspective.ThisiswhySpecialKAustraliaisembracinganewattitudeandcallingonwomentodothesametodayannouncingitsnewmantrathatcelebrateswomenbyencouragingthemtolsquoditchtheirdoubtrsquoandOwnIt.brbrOwnItcampaignambassadorsbodyimagespecialistsSarahHarryandFionaSutherlandofBodyPositiveAustraliapraisedSpecialKforthiscampaignasitaimstoraiseawarenessofthevarietyofwayswomencanfeelgoodaboutthebodiestheyhaveandreducepressureonwomentoconformtounrealisticidealsandperceptionsoftheirbodies.brbrldquoAsbodypositiveactivistscliniciansteachersandresearchersweareexcitedtoseesuchashiftinadvertisingasmediacanbesuchacontributortonegativebodyimage.Womenfeelinggoodenoughintheirownlsquoperfectlyimperfectrsquoskinissomethingwerarelyseeinmediayetweknowthattobeawaywomencanbuildresilienceandbodypositivity.brbrldquoItisfantastictoseeadiverserangeofbodiessizesabilitiesandevensexualitiesrepresentedinmainstreammedia.WeknowthatwomenabsorbthousandsofmessagesadaymosttellingthemtheyarenotgoodenoughandsoacampaignlikeSpecialKrsquosOwnItcanhelpcreatechangeonmanylevels.brbrldquoWehopetheSpecialKOwnItcampaignwillhelpbringmorewomenclosertofeelingtrulycomfortableintheirskinsothattheywillbeabletoreallyreclaimthejoyintheirlives.rdquobrbrInordertoalleviatedoubtabouttheirappearanceandOwnIttheresearchresultsindicateAustralianwomenturntothefollowingbrDoingphysicalactivitygettingfitter88percentbrEatingsomethinghealthy85percentbrBeingsurroundedbyfriendsandfamily85percentbrbrldquoDespitetherebeingtacticstoalleviatedoubtourstudyofover1000womenhasshownthat7outof10womenhaveanlsquoIhatemybodyrsquomomenteverysingleweek.ThatrsquoswaytoomanyrdquosaysKelloggrsquosAustraliaMarketingDirectorTamaraHowe.ldquoThenewOwnItcampaignaimstocounterthatnegativity.Whilewemaynotbeabletoeliminateselfdoubtforwomenwecanbeherallyinthefightagainstitbyexposinghowwidespreaditisandbecominganadvocateforbodyconfidenceandinnerstrength.WhenAustralianwomenareabletotakecontrolofselfdoubttheyarestrongermoreconfidentandultimatelyempowered.rdquobrbrInpartnershipwithBodyPositiveAustraliaSpecialKwillberunningaseriesofDitchtheDoubtworkshopsthroughout2016tosupportwomenwiththeirOwnItjourneysandfindtheirinnerstrength.MoreinformationaboutthesewillbepublishedonSpecialKrsquosFacebookpage.JointheconversationonInstagramarelnofollowhrefhttpswww.instagram.comspecialkaustraliatargetblankspecialkaustraliaausingthehashtagOwnItandcheckoutarelnofollowhrefhttpwww.specialk.com.autargetblankwww.specialk.com.auaandarelnofollowhrefhttpwww.facebook.comSpecialKAustraliatargetblankwww.facebook.comSpecialKAustraliaa.brbrbrph3InterviewwithFionaSutherlandh3pstrongQuestionstrongWhydidyouchoosetojoinSpecialKontheirOwnItcampaignbrbrstrongFionaSutherlandstrongWejoinedSpecialKontheirOwnItcampaignbecausewefeltitreallyalignedwithourcoremissiontospreadmessagesofbodyrespectandtohelpchangetheconversationfromhowwecanchangeourbodiestohowwecanlookafterthemandacceptthemastheyare.brbrbrstrongQuestionstrongWhatdoyouhopetoachievefromthepartnershipwithSpecialKbrbrstrongFionaSutherlandstrongWehopethattogetherwecansendastrongclearandconsistentmessagethateveryoneineverybodydeservestofeelgoodandberespectedasavaluablehumanbeing.Wehopeitalsohelpsmorewomenmovetowardsorengagewiththeideathattreatingyourbodywithkindnessandmovingawayfromdietingandspeakingbadlytoourbodiescanbeagreatwaytoenjoybetterhealthandwellbeing.brbrbrstrongQuestionstrongWhatismindfuleatingbrbrstrongFionaSutherlandstrongMindfuleatingisabroadconceptthatinvitesustobringourattentiontoourexperiencesoffoodandeatingwithoutjudgementorcriticism.Itrsquosnotjustabouttastingandsavouringyourfoodalthoughthatrsquoscertainlyanimportantpartofitbutalsoincorporatesideassuchasbringingattentiontohowourbodyfeelsbeforeandaftereatingandcultivationasenseofgratitudeforthefoodsweeat.brbrbrstrongQuestionstrongCanyoupleaseexplainyourconceptoftheMindfulEatingandtheNonDietApproachbrbrstrongFionaSutherlandstrongTheNonDietApproachisasetofprinciplesthatisfocussedonhelpingpeopleengageinhealthbehavioursthatsupportwellbeingratherthanhavingchangesinweightasaprimarygoal.ThisapproachisreallygainingmomentumbothwithinAustraliaandoverseasasmoreandmorepeoplearerealisingthefutilityofdietingandattemptsatweightloss.TheNonDietApproachoffershealthpractitionersandclientsanotheroptiontosupportpeopleiftheywishtopursuehealthwithoutgettingsidetrackedbyfoodrulesnumbersorunsustainablebehaviours.Itrsquosabeautifulrespectfulandcollaborativeapproachthattakesintoaccounteachpersonrsquosuniqueneedsandputspeopleinchargeoftheirownwellbeing.brbrMindfuleatingisonecomponentoftheNonDietApproachandencouragespeopletoconnectwiththeirexperiencesofeatingfromaplaceofrespectandenjoymentsothattheycantuneintowhattheirbodyneedsorfeelslikeatanyonetime.Italsoencourageseatingtonourishnotonlyourbodiesbutalsoourmindssothatwecanfindjoyandpleasureinfood.brbrbrstrongQuestionstrongWhydoyoudislikelsquodietsrsquobrbrstrongFionaSutherlandstrongForthepurposesofthisIrsquolldefinealdquodietrdquoastellingyouwhatwhenandhowtoeatwiththeexpressaimofchangingyourbody.Dietsareoftendressedupasaldquolifestylechangerdquoanddisguisedbyclevermarketingandheavilyemotivelanguagewhichpreysuponvulnerablepeoplewhomaybeunhappywiththeirbodiesbutarealsounhappyinareasoftheirlivesaswell.Formanypeopledietingdoesleadtoweightlossbutforavastmajoritythisdoesnrsquotlastandneitherdoestheldquofeelgoodrdquoeither.Infacttheemotionalconsequencesofdiscontinuingadietcanbeworsethanthedietitselfaspeoplelaunchintoselfblameandcriticism.brbrIthinkImainlyhatedietsbecauseofthewaytheyunderminepeoplersquosabilitytotrustthemselvesandtheirbodiesleadingmanypeopleintoawfulcycleswhichcanbeincrediblyharmfulbothphysicallyandemotionally.brbrbrstrongQuestionstrongHowwouldyoudefinebodypositivitybrbrstrongFionaSutherlandstrongFormeBodyPositivityisspeakingtoandtreatingyourownbodyandthebodiesofotherswithrespectandcare.TherearemanyideasabouthowwecancommunicateandsharebodypositivitybutIguessitallboilsdowntomovingtowardsaplacewhereyoucantreatyourbodywithmorekindnesssoyoucanliveafullfunandmeaningfullifebrbrbrstrongQuestionstrongWhatactionsdoyoutakedailytonourishandloveyourbodybrbrstrongFionaSutherlandstrongTobehonesteverydayisreallydifferentformeandtherersquosprobablynotonesinglethingIdoeveryday.IrsquomdefinitelyhumanButtherearesomethingsthatIknowaboutmybodythathelpmetotakecareofit.ForexampleIknowthatworkingatmydeskisnotgreatformybacksoItryandgetupandstretchregularly.IrsquomalsooneofthosepeoplewhogetsldquohangryrdquosomakingsureInourishmybodyregularlyishelpfulnotonlyformybodyandmindbutalsoforthepeoplearoundmeIaimtoreallyenjoythefoodsIchooseandtrytopayattentiontowhatmybodyfeelslikendashandbelievemeitchangesallthetimeIrsquomalsoreallylovingyogaandfindingthatitrsquosawonderfulgroundingpracticewhichgivesmetimetomovestretchandbegratefulformybody.brbrbrstrongQuestionstrongWhatoriginallyinspiredyourloveofnutritionbrbrstrongFionaSutherlandstrongIrsquomgoingtototallyhonesthereandsaythatIalwayswantedtobeaphysiotherapistasateenagegymnastIspentmanyhoursatmylocalpracticeasapatientbutinmyfinalyearofmysciencedegreeoneofmyfriendswantedtobeadietitianandIthoughtitsoundedprettycool.OnceIstartedstudyingitbecamereallyclearthatfoodisaboutsomuchmorethannutrientsandIbecameveryinterestedinpursuingareasofnutritionthatfocusmoreourrelationshipswithfoodandonHOWandWHYweeatratherthanWHATweeat.Ifinditendlesslyfascinatingandadmittedlyfrustratingtooobservinghowwegetcaughtupinthedetailsofnutritionwhenhealthandwellbeingisaboutsomuchmorethannutrition.brbrbrstrongQuestionstrongWhatdoyouworkondailywithyourclientsbrbrstrongFionaSutherlandstrongThemostcommonthemethatarisesformyclientsisthattheywanttomoveawayfromfoodbeingstressfulandbraindrainingandmovetowardsaplacewherefoodandeatingbecomesarelaxedandjoyfulpartoflife.Wediscussideassuchasgraduallylettinggooffoodrulesbuildingmindfuleatingskillsandconnectingwithhungerfullnessandsatietysignals.Thesesupportpeoplebecomemoreattunedtotheneedsoftheirbodyandrebuildthetrusttheymayhavelostthroughdietingordisorderedeating.IworkinaverycollaborativewaywhichputsmyclientinthechargeoftheprocessratherthanmebeingtheldquoexpertrdquoandtellingthemwhattodondashIbelieveeveryoneisabletobuildtheskillsandpracticeswhichsupportthemtonourishthemselvesfromaplaceofrespectandcare.brbrbrstrongQuestionstrongIfyoucouldtelleveryfemalestrugglingwithbodypositivityonethingwhatwoulditbebrbrstrongFionaSutherlandstrongIfyoustrugglewithbodypositivityIwantyoutoknowbr1.Yoursquorenotalone.Notbyalongshot.br2.Itispossibletofeelbetteraboutyourbody.Andyoudonrsquotneedtochangeyourbodytodoit.br3.Beingawomanisaboutsomuchmorethanourappearancendashtrynottoletyourbodyshapedefinewhoyouareasaperson.Youareworthyandvaluablejustasyouare.brbrbrInterviewbyBrookeHunterp


 

 
 



Top
 
Join our VIP Club
Enter Competitions
Add to Bookmarks
Free Toolbar Download
VIP member - Login

Discount Hotel Reservation