Pop Newcomer Cil is Falling for a 'Loser' on Undeniable New Single

Gaining buzz as an artist to watch, singer and songwriter Cil serves up an unshakable and undeniable new single and music video entitled "Loser," out now on Warner Records.

The track taps into a throwback nineties R&B bounce as Cil's real talk simply simmers. She wrestles with her unfortunate attraction to the wrong dude, going on to loudly lament, "You got a couple girlfriends, got a temper too, and I don't understand why I still fuck with you." Nevertheless, she showcases her own prowess with a powerhouse hook punctuated by a self-aware realization, "Said I wouldn't do it, but I'm falling for a loser again!" Meanwhile, handclaps uplift choir-style gang vocals, and a guitar solo wails. Directed by Boni Mata [Lauren Spencer Smith, Noah Cyrus], the visual reflects the same energy on-screen. Cil indulges in a bowl of cereal, plays old school video games, leads a girl gang on her bicycle through the neighborhood, and emanates superstar-size charisma as she throws a lot of "L's" up.

It lands in the wake of "You're a Liar (You Love Me)." Beyond gathering over 1 million streams, it earned acclaim. Hits Daily Double applauded how, "Her R&B-infused pop sound blends striking vulnerability with captivating melodies, delving into the complexities of messy relationships, struggles with mental health, moments of betrayal, fleeting desires and transformative self-discovery."

Born in Colorado and based in Los Angeles, Cil (pronounced SIL) has unassumingly emerged as a phenomenon on her own terms with a hard-hitting, yet hypnotic soulful pop sound. Following a groundswell of buzz incited by early critical acclaim, hundreds of millions of streams, and even an endorsement from none other than Stevie Nicks, she has arrived as an artist with singular passion, talent, and grit.

Now working alongside the likes of Evan Blair [Rosé, Benson Boone], "You're a Liar (You Love Me)" and "Loser" mark the true beginning for this artist to watch. In 2025, Cil holds nothing back.