Hennessy Artistry

The worldwide sensation Hennessy Artistry – The Global Art of Mixing, will officially launch in Australia next week, mixing the finest artistes from around the globe and world's best cognac at a not to be missed music event at the Alumbra, Melbourne (Friday 13 April).

To kick-off Hennessy Artistry in Australia, Hennessy welcomes a spectacular blend of live music from international and Australian artistes: Israel Cruz, who shares his time between Sydney, New York and Miami, and recently secured a deal with Nufirm and Ministry of Sound Australia; Malaysia's finest DJ and -Diva of the South' Eva T; Australia's wild child bringing the party to clubs, Andy Murphy; and hip hop and r&b DJ Fluke.

These vastly different artistes will come together for an exceptional, once in a lifetime event, to seamlessly mix various genres of music together live on stage. The event also provides an occasion to discover the mixability of Hennessy Cognac, with a selection of Hennessy Mix.

Moët Hennessy Australia Brand Manager, Damon Ross-Walker, says: 'The Art of Mixing applies to music and mixed drinks, just as Hennessy V.S.O.P naturally mixes the finest eaux-de-vie used to blend best cognac. That's what the Hennessy Global Art of Mixing is all about."

The first event in Melbourne will be the first one of five this year in Australia, with the other cities, venues and artistes yet to be confirmed. At every event, guests will experience the universe of Hennessy Mix based on five basic flavours that mix perfectly with Hennessy V.S.O.P – Hennessy berry, citrus, ginger, apple and water.

Since 2006, Hennessy V.S.O.P has been promoting the concept of The Global Art of Mixing through impressive and sophisticated Hennessy Artistry experiences in major cosmopolitan cities of the world – New York, Los Angeles, Miami, Moscow, Hong Kong, Taipei, Shanghai, Guangzhou, Beijing, Ho Chi Min City and Kuala Lumpur - making it the true pioneer of global music and the art of mixing. Hennessy Artistry showcases the essence of the brand - 'Dare to pursue my dream. This is me."

Hennessy Artistry Artistes' Biographies:
Israel Cruz :
Born in Quezon City in the Philippines, Cruz moved to Melbourne with his family when he was 13. Inspired by artistes like Ice Cube, Wu Tang Clan and Mary J Blige, he started making beats and rapping a year later, using a tape recorder and a karaoke machine to record tunes in the caravan he lived in, in his parent's backyard. From his music teacher who told him he'd never do anything with his music, to the label big wigs who told him home-grown r&b would never work in Australia, he's determined to make his critics eat their words.

2012 represents a second coming for an artiste who now shares his time between Sydney, New York and Miami With a new deal between his label Nufirm and Ministry of Sound Australia and a new sound that fuses an r&b attitude with the energy of electro-pop, this man with the Midas Touch in the studio is ready to retake the stage.

Eva T :
Some named her 'The Diva of South" and some defined her fastest growing 'Open Format Queen' in Malaysia, but the most important thing of all, is that Eva T is a true DJ at heart.

After leaving her native land of Johor, Eva T has been DJing all over the place, touring around Malaysia and overseas. Recently adding a performance at the biggest party of the year Hennessy Artistry Halo Event, Eva T was the first female DJ to have the opportunity to show up her talents proudly on stage. Not only having the opportunity to spin in one of the biggest event but also, she's been featured in both 8TV entertainment live show, The Celebrity Live Chat & 8TV Quickie.

Her enthusiasm shows no sign of flagging, continuing to grow from her achievements in 2011, when Eva T was voted the 'Best New DJ" from JUICE Malaysia and was chosen to be the ambassador of PACEMAKER Malaysia.

Andy Murphy:
Andy Murphy is Australia's wild child, bringing the party to clubs all over Australia and the world. At just 26 years of age, Andy has already solidified himself as a big game player in Australia's elite dance music scene. With a string of solo releases, a collaboration project by the name of Jam Xpress and a regular 'Onelove" compilation, Andy is one of Australia's most prolific young DJ's.

In 2009 Andy polled a staggering #2 nationally in the Sony Inthemix Dj poll and #1 in Victoria. In 2010 he did it again polling #3 in Australia and #1 in Victoria.

Fluke:
Fluke has played across Australia and overseas, and is one of the few Australian DJs to make their mark abroad. Currently a resident at Melbourne's largest nightspots, Eve and Tabou, Fluke plays to a full house crowd every week spinning the latest and greatest hip hop, r&b and mash ups.

In Australia next week (Friday 13 April), the doors to Hennessy Artistry will open at 9.00pm and the event will start at 11.30pm. General admission costs $30 and can be purchased online at www.Facebook.com/alumbra.melbourne