Robinson Medicine Video

Robinson Unveils Dramatic New Video For Single 'Medicine'

New Zealand pop singer and songwriter Robinson, has today unveiled the official video for her latest single 'Medicine'.

The video, which stars Robinson herself, was directed by Morgan Gruer who directed her previous single, the certified-platinum hit 'Nothing To Regret'.

On the video for 'Medicine', Gruer says: "In the video for Medicine, I wanted to express that there is strength in allowing oneself to be vulnerable. Life and love are not always black and white; all too often, we find ourselves in the "gray zone," where our head and heart tug in opposite directions. I strove to express, however, that there is still a certain dignity and pride in being able to admit our weaknesses."

In the short time since its release, 'Medicine' has been met with widespread success and acclaim. Clash Magazine – who selected Robinson as one of their Next Wave artists to watch earlier this year - dubbed the single "a triumph from the pop riser". The track has been listened to over 1 million times already in the week since its release.

Stream or buy 'Medicine' here.

Continuing her knack for a pop anthem filled with honesty, attitude and melody, 'Medicine' follows Robinson's PLATINUM certified and global pop smash 'Nothing To Regret' which was released earlier this year to widespread acclaim. NME described the track as "all subtle builds and triumphant climaxes, with a huge, emotive earworm of a chorus…a pop juggernaut" with The 405 dubbing it "an immediate attention-grabber…you will undoubtedly find yourself listening to it on repeat". 'Nothing to Regret' has been added to some of the most powerful global playlists. On Spotify alone, the track has been featured in Todays Top Hits in the U.S. and Hot Hits Australia. Apple Music provided mass exposure for Robinson earlier this year, highlighting the buzzing artist as their 'New Artist of the Week' and supporting 'Nothing to Regret' across the platform and the track was championed by Zane Lowe at Beats 1, with further support at BBC Radio 1 and Kiss FM. The incredible music video for the bona fide hit, has surpassed an impressive 1.5 million views on YouTube – a credit to Robinson's special artistry.

With over 60 million streams to her name to date – at 22 years old – Robinson is the artist to watch.