French Montana MC4


French Montana MC4

French Montana MC4

Worldwide platinum-selling, hip-hop icon and Coke Boys music founder French Montana launches the pre-order today for his hotly anticipated second album MC4, available everywhere August 19th through Sony Music Entertainment Australia. 

 

MC4 will include both of French's new singles: -Lockjaw' featuring Kodak Black and -Figure It Out' featuring Kanye West and Nas.

 

French Montana has also been tapped as one of the headliners on this summer's all-star 25-city Bad Boy Family Reunion Tour. French will join Puff Daddy, Lil' Kim, Mase, Faith Evans, Mario Winans, 112, Total, Carl Thomas And The Lox for the 6-week North American tour, which opens August 25th at Schottenstein Center in Columbus, OH, and wraps up at Oracle Arena in Oakland, CA, on October 8th.

 

French's signing to the new Bad Boy Entertainment/Epic Records partnership was jointly announced in May by Bad Boy founder Sean -Diddy' Combs and Epic Chairman and CEO LA Reid.  The signing was heralded by the release of -Figure It Out', the track being first introduced earlier this year on Wave Gods, Montana's most recent Coke Boys mixtape.

 

One of the most important figures in the world of hip-hop and beyond, French Montana was born in Morocco, and at age 13 emigrated to the Bronx with his family.  Fluent in French and Arabic at the time, and speaking only a little English, hip-hop became a catalyst for him to learn the language of his new homeland.  Living in the Boogie Down Bronx mecca of hip-hop, he quickly embraced the culture and became enthralled with it.  It was during his adolescent years that he made the switch from spectator to player in the rap game.

 

After releasing mixtapes and street DVDs for nearly a decade, French Montana crossed the rubicon from indie threat to Top 20 chart maker in 2011, when Shot Caller emerged as a hit single from his Mister: 16 Casion Life mixtape. As coast-to-coast airplay exploded, and he was recognized as the next big thing from New York City, a swift bidding war for Montana's signature ensued between record labels.  In 2012, it was announced that he would ride the wave with Bad Boy Entertainment (then via Interscope-Geffen-A&M), known ever since its creation by Diddy in 1993, for igniting the careers of bubbling street artists and transforming them into hip-hop game changers.

 

Montana's debut album Excuse My French was released May 2013 via Bad Boy Entertainment and Maybach Music Group, executive produced by Bad Boy's Sean 'Diddy" Combs, Maybach's Rick Ross, and co-executive produced by Bad Boy's Harve Pierre.  The record, mainly produced by longtime collaborator Harry Fraud, was named one of the 'most anticipated albums" of the year by Complex. Guest appearances by Max B, Drake, Rick Ross, Diddy, and of course Montana's Coke Boys crew (Chinx Drugz, Charlie Rock, Cheeze and Flip) added to the album's impact among fans.  Excuse My French spun off a trio of solid chart hits: the RIAA platinum -Pop That' featuring Rick Ross, Drake, and Lil Wayne; -Freaks' featuring Nicki Minaj, and -Ain't Worried About Nothin'. Since 2013, Montana has become one of the busiest MCs in the world. He has collaborated with everyone from Jay-Z and Kanye West, to Nas and Jennifer Lopez (to name a few), and has been featured on nearly two dozen singles with collaborators ranging from Rick Ross and Drake (-Stay Schemin') to Akon, Fat Joe, A$AP Ferg, Joe Budden, Daddy Yankee, Fabolous, will.i.am, Chris Brown, DJ Khaled, Omarion, and others.  One source identified more than 160 guest appearances by Montana on other artists' albums and mixtapes between 2010-2015.

 

French Montana's secret to success?  'I just pay attention to what people say," he suggests.  'The people chose me. You can't come out and say you hot. The people gotta choose you." And time and time again, the people have chosen French Montana. 

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