Nu:u The (real) Deal on Detoxing
Why use a detox shampoo?
Hair that refuses to cooperate when styling or looks limp and dull even after cleansing could be suffering from product build-up.
Styling products contain ingredients called 'polymers' that stick to the hair. Some polymers are very durable and regular shampoos are not strong enough to remove them. Over time they build up on the hair, causing it to become dull, lank and difficult to style.
The hair has other natural enemies such as environmental pollutants - chlorine and minerals in hard water.
The hair cuticle has a positive() electric charge. Styling product, minerals and other impurities that are negatively(-) charged cling to the hair, interfering with the application of hair colour and deep conditioning treatments.
The cleansing agents in detox shampoos work by neutralizing the bonds created when styling products, hard water minerals and other environmental pollutants build-up on the hair. They gently insert positive molecules to force the negatively charged particles to release from the hair, ensuring a clean, unobstructed cuticle.
The latest generation of detoxing shampoos break these ionic bonds without removing the hair?s natural sebum or colour molecules.
nu: start detox shampoo contains a combination of four unique cleansing agents to put product build-up and environmental pollutants in their place - down the drain.
Why use a detox shampoo during summer?
The combination of sun, salt water and chlorine depletes moisture from even the healthiest head of hair - coloured hair is especially susceptible. Blonde water babes often battle with green tinges during the summer months because their hair is particularly porous. Why green tips? Blue (for water) Yellow (hair colour) = Green tinges.
Minimize the hair?s porosity by wetting it before taking the plunge, hair is like a sponge, there?s only so much water it can absorb. Rinse hair with soda water after swimming and use a clarifying shampoo like nu: start detox shampoo at least once a week.
RRP $18.50 for 250ml.
nu:u is available from all good hair salons nationwide. Call 1300 88 02 09 for stockist details. Check out www.nu-u-hair.com for all the latest info.
Hair that refuses to cooperate when styling or looks limp and dull even after cleansing could be suffering from product build-up.
Styling products contain ingredients called 'polymers' that stick to the hair. Some polymers are very durable and regular shampoos are not strong enough to remove them. Over time they build up on the hair, causing it to become dull, lank and difficult to style.
The hair has other natural enemies such as environmental pollutants - chlorine and minerals in hard water.
The hair cuticle has a positive() electric charge. Styling product, minerals and other impurities that are negatively(-) charged cling to the hair, interfering with the application of hair colour and deep conditioning treatments.
The cleansing agents in detox shampoos work by neutralizing the bonds created when styling products, hard water minerals and other environmental pollutants build-up on the hair. They gently insert positive molecules to force the negatively charged particles to release from the hair, ensuring a clean, unobstructed cuticle.
The latest generation of detoxing shampoos break these ionic bonds without removing the hair?s natural sebum or colour molecules.
nu: start detox shampoo contains a combination of four unique cleansing agents to put product build-up and environmental pollutants in their place - down the drain.
Why use a detox shampoo during summer?
The combination of sun, salt water and chlorine depletes moisture from even the healthiest head of hair - coloured hair is especially susceptible. Blonde water babes often battle with green tinges during the summer months because their hair is particularly porous. Why green tips? Blue (for water) Yellow (hair colour) = Green tinges.
Minimize the hair?s porosity by wetting it before taking the plunge, hair is like a sponge, there?s only so much water it can absorb. Rinse hair with soda water after swimming and use a clarifying shampoo like nu: start detox shampoo at least once a week.
RRP $18.50 for 250ml.
nu:u is available from all good hair salons nationwide. Call 1300 88 02 09 for stockist details. Check out www.nu-u-hair.com for all the latest info.
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