Pantene for DSquared2 SS14

Pantene for DSquared2 SS14

Backstage at DSquared2 with Sam McKnight, Global Stylist Ambassador for Pantene, Milan Fashion Week SS14

The voluminous bombshell look was a modern interpretation of 1950's Americana, reminiscent of the tropical enclaves of Miami, Las Vegas, Havana and Hawaii, and complementary to the DSquared2 collection.
 
The Look:  Tropical Americana

The hair look at the DSquared2, SS14 show in Milan, was a modern interpretation of 1950's Americana, reminiscent of the tropical enclaves of Miami, Las Vegas, Havana and Hawaii.  'The Dsquared2 designers always favour a glamorous -bombshell' look, and this season the collection has a tropical, sexy -50s feeling to it, so I created super volume and a slightly bouffant hair look to support this" said Sam McKnight, Global Ambassador for Pantene.

The resulting, -retro poolside chic' look is resonant of a bygone era where manicured looks and perfected style were de riguer at the poolside, and required a serious commitment to grooming.  Sam's interpretation, utilising Pantene products, allowed him to create a modern version of this look that shone with health and bounced with vitality as the models walked on the catwalk.      

Get The Look:

1. Always start with freshly washed and conditioned hair. Pantene Ice Shine Shampoo and Conditioner provides the perfect base for this look

2. Apply  Pantene Styling Treatment Foam Soft Curls to damp hair and blow dry the hair section by section using a round brush to create volume, taking the hair up and away from the face

3. Then, using a medium –large barrelled tong (depending on length of hair), set the hair (section by section), clip in place and leave to set – for as long as you can

4. Remove clips and brush out the hair with a soft bristle brush

5. Take the crown section of hair and gently tease (back-comb) the crown area with a tail comb

6. Using a very soft brush, brush back the hair over the teased section and brush through the lengths

7. Finish with Pantene Stay Smooth Hairspray and apply Pantene All Day Smooth Leave in Crème to smooth the ends

Products:

Pantene Ice Shine Shampoo and Conditioner – RRP $ 7.99 each
Pantene Styling Treatment Foam Soft Curls – RRP $9.99
Pantene Stay Smooth Hairspray – RRP $6.99
Pantene All Day Smooth Leave in Crème – RRP $6.99