System Professional
Experience Your Hair Energy, In HD With The New Care Infused Styling Range
The ultimate personalised hair care system combining both styling and care for hair energy that is truly magnified.
In July, System Professional launches the first ever offering that combines both styling and care, to magnify the hairs' natural energy.
The new System Professional styling line has been infused with care ingredients to complement and magnify the existing EnergyCode™ Complex, now enabling over 262 million possible combinations across the EnergyCode™ range, to instantly leave hair energised, manageable and protected, to deliver each individual's perfect style, defined and magnified - Your hair, in HD.
"Day after day, styling can take its toll on your hair. After Experiencing the amazing benefits of my unique System Professional EnergyCode, I was much more aware of styling and the effect it was having on my newly discovered energy. Using the new System Professional styling range, I can really feel the difference of the products, my hair holds it's style all day, but feels natural and effortless." - Poppy Delevingne – model, actress and System Professional ambassador
Skincare Vs. Haircare
BB and CC creams revolutionised the makeup category to provide women with an option that not just delivered on coverage, but provided additional skincare benefits, however, the same treatment has not been created for the haircare category to date. Understanding that the majority of women are concerned that styling can be damaging to their hair and therefore style less frequently, the concept of ensuring skin is still cared for while looking natural and flawless is something System Professional wanted to replicate for hair
Infusing Style With Care
Inspired by the game-changing BB and CC cream makeup options, System Professional scientists have expertly combined advanced hair and skin care technologies, to create an infused solution that both complements and magnifies individual styles, whilst caring for the hair.
The products within the Beautiful Base (BB), Creative Care (CC) and Dynamic Definition (DD) provide three tailored lines offering each woman the perfect styling product, perfectly suited to them, to create their style, magnified.
Creative Code™ Technology
Building on the success of the existing EnergyCode™ Complex from System Professional the new styling range uses a uniquely designed technology - CreativeCode™ - which has been developed to deliver style that retains natural movement whilst also providing hair with added care benefits. CreativeCode™ technology is based on balancing the perfect ratio of ultra-flexible structuring polymers and proven caring ingredients instantly leaves hair energised, manageable and protected. A unique balance of active ingredients, scientifically combined to ensure that after application, the product holds the style, but leaves no trace, delivering hair that is touchable, smooth and light.
BB - Beautiful Base
Delivering style with natural bounce and movement, the Beautiful Base range includes five unique styling products, specifically designed to provide lightweight hold that both looks and feels completely natural.
Blue Shaper magically disappears on the hair but leaves behind a lasting control. System Professional scientists fused texturizing gel with key ingredients from the Hydrate Formamoist complex for a moisture boost with a lightweight styling effect.
Instant Reset Revives the look without changing the style. Gentle on the scalp and lightweight on the hair due to panthenol and balanced levels of tapioca. Re-energizes the roots without leaving a powdery texture in the hair.
RRP $42.00
CC - Creative Care a range of four products designed to provide ultimate shine and softness for touchable smooth styles, the Creative Care collection protects and perfects styles delivering shine and silkiness.
Instant Energy delivers hair that not only looks and feels amazing but brings hair energy back to life. Enriched with 70x more EnergyCode™ lipids than any of the other System Professional leave-in products.
RRP $58.00
Perfect Ends Like the miraculous CC cream from the skincare category this corrective cream evens out, repairs and moisturizes individual hair strands. The high concentration of panthenol allows sensitized, frizzy, brittle hair, or even splitends to look plumped and supple.
RRP $58.00
DD - Dynamic Definition For hold women can see, but can't feel, the Dynamic Definition range of four products provides a stronger hold and definition, but that cares for the hair whilst magnifying natural style and energy
Platinum Fix The platinum standard of hair gels. It surpasses all the downsides of classic gels with zero stickiness, brittleness, or residue. A precious and highly concentrated formula.
RRP $35.00
Sculpting Clay For hold you can see but can't feel. This ultra-fine clay is one of the finest available and was first discovered in Montmorillon, France. Combined with bentonite clay, it forms an elastic layer on the hair for easily remoldable styles.
RRP $35.00
MORE
GIRL.COM.AU
CONTACT US
FOLLOW US ON
