BROWN SUGAR CLOTHING SPRING SUMMER 2009
Brown Sugar invokes the inner femininity, confidence and beauty in each and every woman with the launch of the spring summer 2009 collection. The range is perfectly suited to her eventful and demanding lifestyle; a fashion range which is... feminine... confident... and beautiful...
The summer story is inspired by trends of urban safari, sporty brights, and nautical retro. The seasonal imagery captures the spirit of these themes, portraying all that is captivating about being a woman.
February 2009 heralded the relaunch and 're-birth' of Brown Sugar, targeting an ageless, young and young-at-heart trend conscious customer, with a desire for fashion that is feminine and beautifully sophisticated. The collection reflects the trends of the season, in a uniquely Brown Sugar way. The range is complemented by colour, exclusive prints, attention to quality, style, detail and fit, and still offering great value - everything Brown Sugar stands for.
With more than 45 Brown Sugar stores throughout Australia, and a fantastic online e-shopping boutique, everyone can enjoy the Brown Sugar experience. Over the past 8 months the Brown Sugar management team have worked on repositioning the brand into a more fashion forward section of the retail market - providing a collection where design, style, quality, value and lifestyle merge.
The uniquely Brown Sugar elements of the range have been maintained including the support of on-site patternmakers, to ensure that attention to design detail, fit and quality are achieved across all styles. The range continues to include pants in half sizes, and a range of sizes from 6-16 across many styles. Core fashion essentials and directional items reflecting the look, shapes and colours of the season work together to create a coordinated collection of apparel and accessories for a fashion conscious customer. Brown Sugar is committed to providing a fashion style for every woman, in support of the various aspects of her busy lifestyle.
An exciting development for summer is the introduction of the BSA Wardrobe Essentials pack - this seasons 'must have' for every aspect of summer dressing. The pack includes essential season building items for every wardrobe including great fitting denim jeans, a belt and beautiful quality seamless tops. Every customer purchasing their wardrobe essential pack receives a $10 discount off the pack, as well as a 5% seasonal discount which can be used anytime in store or online until 31st December 2009.
Brown Sugar is increasing it's presence in the retail market, with the recent opening of a new concept store inMelbourne's high profile fashion district; Chapel St. Other stores in the portfolio have had new concept refits including Port Melbourne and Sorrento. The newest store opening is planned in Westfield Geelong (July 2009), with additional refits and new stores planned throughout 2009 and into 2010.The new Brown Sugar website features seasonal runway shots, campaign imagery and a user friendly online store.
Parcels sent to the online customer are beautifully wrapped. Brown Sugar has sought to provide an upscale onlineshopping experience that feels special and personal. Postage and handling charges have been kept to a minimum, and parcels are despatched promptly within Australia and overseas. The high level of genuine and personalised customer service which Brown Sugar is known for, continue to be a high priority for the business - both instore and online.
Brown Sugar is suited to every... feminine... confident... and beautiful ... woman