NYX Cosmetics LOS Angeles-based NYX Cosmetics, and its leading brand NYX Professional Makeup, has appointed Brisbane company GLAM Accessories as its distributor for Australia.
NYX Cosmetics was founded by Toni Ko, who is also the company's CEO and Creative Director, and specialises in colour cosmetics with top quality ingredients and formulas that result in rich pigments, soft and silky textures and radiant shades. NYX exports to more than 40 countries and produces a line of over 100 types of cosmetic products and more than 1,000 colours.
However, the company's point-of-difference is delivering professional make-up at a budget price. It's a formula in itself which has proven highly successful and should fit well with GLAM's budget-priced range of fashion and beauty products.
GLAM Accessories Managing Director Jackie Clark said picking up the distributorship for Australia was a coup for GLAM and that she is already making plans to build a strong retail presence across the country.
"The NYX cosmetics range is extremely comprehensive and includes everything from brushes to special effects lashes and blotting paper," she said.
"There are 160 colours of eye shadow and 295 colours of nail polish just for starters, and the cosmetics are made from the highest quality of ingredients with supplements such as Aloe Vera, Vitamin E and SPF to provide moisture, protection and prolong wear.
"I believe we will surpass our competitors with NYX in quality and design."
Jackie said she was already being contacted by retailers who were interested in stocking the NYX range.
"With NYX's history, wide range of products and colours people of every age and skin tone will find their favourite colours and cosmetics," she said.
"They also realise NYX isn't a fad brand and that it's here to stay. That means once consumers find a product or colour they like it will always be available."
The NYX cosmetics range is currently available through Groove stores.
Nail Polish $7.99
Doll eye mascara $14.99
Pen eyeliner $14.99
Volume gloss $14.99
Groove stores (QLD/SA/NSW/VIC)
Isabel Harris (New Zealand)
Cook Islands Trading Corporation Ltd (Cook Islands)
City Beach (Nationally)
G & G Designer Wear (SA)