You already know Flo Gallop. You've already heard her voice, it's a pitch-perfect, beautiful, arm-around-the-shoulders version of the one in your head. Flo is the voice we all need, She's the beat behind our breakdowns and the word-perfect poetry of our bounce-back pick-ups. South-east London born and bred, Flo was raised around music, her dad made songwriting feel like breathing. Without it she would choke. So, she sat, scribbling words, diarising an everyday life through the musicality and soul of a natural artist that would eventually emerge, fully formed, as a friend in your ears.
Flo doesn't want to change the world, just get your attention. She lives to perform, yet she feels, writes and lives like an antidote to this world of filtered fakery and 'pick me!' poses. Honesty is the only policy here, even when it hurts.
Unveiling her latest single "21," Flo tells you a lot about her life… and a bit about your own. With painfully relatable lyrics narrating the familiar day-to-day life of a 21 year old, Flo sings about having fun, partying and living for the moment. "21" shimmers with bold, confident instrumentation and honest, sassy, storytelling lyrics. Her music is reminiscent of the likes of Kate Nash and Lily Allen, oozing an early 2000's feel, while delivering a fresh pizzazz. Wearing her heart on her sleeve, the song is an account of her youth - she may make mistakes, but she doesn't regret anything. With her strong identity, "21" features infectious melodies and a fat, head-bopping bassline which dominates the chorus.
The music video for "21" features Flo working long shifts, saving up money to blow it on a night out at a karaoke bar. Bright colours, flamboyant outfits and vibrant shots of London town emit feel-good vibes, getting you in the mood to party.
All of Flo's music is food for the heart and words for the wise. This is a writer of depth, already a collaborator with established giants Tom Fuller and Will Thomson but, rather than stand on their shoulders, she has hands on the wheel.
Being a young woman in your 20s isn't always easy today, but Flo only sees 'good and great' in her life and her work, and you will too. So, if you're looking for Bad then head for Neverland, but if you want songs to fly, cry and die for then don't just run with the herd- go with the Flo.