Mahogany and AlfaParf present S4U- Style for you

Mahogany and AlfaParf present S4U- Style for you

A Creative Styling Concept by Mahogany London and AlfaParf Milan.

It takes a hairdresser to know what hairdressers want, and it takes formulating expertise to take that vision to the next level. The creative brilliance of hair institution, Mahogany has led the way for AlfaParf, Italy's most prestigious professional hair care innovators, in creating a product line that allows for hundreds of styling options with maximum versatility in minimum time.

"With so many hair products on the market, it is fantastic to finally have a range that truly caters to a hairdresser's needs. S4U is such beautiful product to work with and its unique fragrance and expensive quality at a fair price point means whoever comes in contact with it has to have it!"- Hamish Glianos, Director- Mahogany Hairdressing, Sydney.

S4U- Style For You encompasses the design know-how of the world's most fashion forward cities, Milan and London. Designed and formulated by AlfaParf's renowned laboratories with the creative force of London's Creative Team at Mahogany, the S4U collection offers the style savvy consumer and the industry's session stylists the ultimate in concise, multi-functional styling products.

"As hairstylists, we know how important it is to be able to mold and move hair, to manipulate it, to freeze it, to create precision with marked separations, sleekness and smoothness mixed with deconstruction points of interest. Add AlfaParf's Milanese fashion influence, their intimacy with the next big fashion trend to come down the runways, plus their formulating expertise, and the synergy adds up to S4U allowing more freedom to create." - Richard Thompson, International Creative Director- Mahogany Hairdressing London.

With six key products within the S$U line, Mahogany and AlfaParf have created a range capable of creating a multitude of styles, with each product functionally designed to achieve various looks.

Progressive, avant-garde, and fashion forward, S4U opens the door to greater creativity and fashion freedom. S4U Mahogany London and AlfaParf Milian, experts in on-trend fashion and cutting-edge styling.

Tx'T does the trick in delivering maximum volume and thickness to all hair types, without weighting it down. It can be used to create straight or curly texture that remains flexible, with a supple and natural feel. For beautifully natural curl enhancement, hair can also be air dried.

Hold: Maximum Volume with Flexible Hold
Use: Apply to damp hair before blow drying or hot roller setting for maximum volume
Available in: 150ml tube
RRP: $19.50

Posh'Ncan be used as a soothing agent or as a stylist's cutting spray for precision section control. It moisturises, detangles, and providing silky, conditioned body for all hair types as well as providing control for faster and more fluid blow drying or curling with hot irons or rollers. Air-drying produces silky smooth curls with absolutely no frizz.

Hold: Maximum Control with Light Hold
Use: Apply to damp hair. Proceed with blow drying on straight hair for conditioned body or finish with hot iron or roller for great style and silkiness.
Available in: 150ml tube
RRP: $27.95

X'Rebel no matter how rebellious hair might be, X'Rebel delivers fantastic control and incomparable smoothing, hydrating and straightening action for all finishing techniques, plus extra hear protection when used with flat irons. The light spray's amazing 24 hour humidity defense prolongs straight styling results by protecting against curl reversion.

Hold: Maximum Smoothing Control and Humidity Defense
Use: Apply to damp hair before straight styling
Available in: 100ml pump bottle
RRP: $27.95

F'nkis a multi-use paste perfect for molding, separating, rubbing and defining. It sculpts shapes with true matt effects, with no stickiness or residue.

Hold: Medium-Strong detailing with Matte Finish
Use: Rub a small amount between the palms and apply to dry or nearly dry hair. use on the roots to thicken texture and lift; apply to pieces or ends for special effects; rub in repeatedly for a rough look.
Available in: 100gr jar
RRP: $27.95

D'finR shine it on with this supple styler for creating definition or movement as well as special detailing effects. D'finR is a new age molding tool that lets the user create elastic shapes on damp hair or reworked pieces on dry hair. No matter how it's used, it leaves the hair with a fantastic, glossy shine finish.

Hold: Maximum Detailing with Pliable, Shiny Finish
Use: Spread between the fingers before applying. Apply to slightly damp hair and let air dry to create elastic shapes, or use on dry hair for detailing or reworking pieces.
Available in: 75gr jar
RRP: $23.95

Fx'D a super dry, super hold, super control spray. Humidity resistant, with holding resins that remain flexible and never sticky, so hair can be reworked and style brushed out.Hold: Firm
Use: Apply to dry hair, all over or to fix pieces.
Available in: 300ml
RRP: $17.50

Available from Mahogany Hairdressing Sydney 02 9331 0111


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