 
				Purple Rice Water – Strength + Colour Care Collection, designed to naturally brighten and neutralise brassy tones.
  
 Formulated with once forbidden Purple Rice, an ingredient once withheld  from the public by the wealthy and royals in Ancient China, dating  further back to the Heian Period, it is combined with Wild Orchid and  Sweet Violet Extract.
 
 Purple Rice Water - Strength + Colour Care Shampoo | RRP $19.99: Purple  Rice combines with Wild Orchid and Sweet Violet Extract in this  mineral-rich cleanser that removes dulling residue, while restoring  shine and strength. For extra-luxurious moisturising, it also includes  certified organic Shea Butter, Argan Oil and Jojoba Oil into this rich  blend.
 Purple Rice Water - Strength + Colour Care Conditioner | RRP $19.99: Lock  in moisture and nurture strands back to health. Purple Rice combines  with Wild Orchid and Sweet Violet Extract in this nourishing formula to  help combat unwanted brassy tones, while softening and detangling.
 Purple Rice Water - Strength + Colour Care Masque | RRP $24.99: This  treatment masque infuses brittle strands with intense hydration to  restore health and strength. Helps to brighten hair while diminishing  warm, brassy undertones to preserve radiant colour, leaving strands  looking their brilliant best.
 All products in the new collection are sulfate, paraben, phthalate,  petrolatum and mineral oil free, are not tested on animals and are  colour safe.
 
 The new SheaMoisture Purple Rice Water collection is available now at Priceline stores nationwide or from www.sheamoisture.com.au.
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