Purple Rice Water – Strength + Colour Care Collection, designed to naturally brighten and neutralise brassy tones.
Formulated with once forbidden Purple Rice, an ingredient once withheld from the public by the wealthy and royals in Ancient China, dating further back to the Heian Period, it is combined with Wild Orchid and Sweet Violet Extract.
Purple Rice Water - Strength + Colour Care Shampoo | RRP $19.99: Purple Rice combines with Wild Orchid and Sweet Violet Extract in this mineral-rich cleanser that removes dulling residue, while restoring shine and strength. For extra-luxurious moisturising, it also includes certified organic Shea Butter, Argan Oil and Jojoba Oil into this rich blend.
Purple Rice Water - Strength + Colour Care Conditioner | RRP $19.99: Lock in moisture and nurture strands back to health. Purple Rice combines with Wild Orchid and Sweet Violet Extract in this nourishing formula to help combat unwanted brassy tones, while softening and detangling.
Purple Rice Water - Strength + Colour Care Masque | RRP $24.99: This treatment masque infuses brittle strands with intense hydration to restore health and strength. Helps to brighten hair while diminishing warm, brassy undertones to preserve radiant colour, leaving strands looking their brilliant best.
All products in the new collection are sulfate, paraben, phthalate, petrolatum and mineral oil free, are not tested on animals and are colour safe.
The new SheaMoisture Purple Rice Water collection is available now at Priceline stores nationwide or from www.sheamoisture.com.au.