Design Hotels Wins Red Dot Award 2011


Design Hotels Wins Red Dot Award 2011

Design Hotels Wins Red Dot Award 2011

Design Hotels™ Books Limited Collector's Edition 2011 receives a red dot Award: Communication Design. Awarded to only the most outstanding design concepts, the annual red dot Awards are an internationally renowned seal of quality, judged by design industry heavyweights.

The Limited Collector's Edition 2011 features two large hardcover books: Design Hotels™ Book Edition 2011 and Design Hotels™ Made by Originals in a specially designed cardboard travelling case. It was designed in-house by the Design Hotels™ Creative Team and is available at www.designhotels.com/shop, member hotels and selected book retailers worldwide.

The Design Hotels™ Book Edition 2011 showcases a curated portfolio of 200 hotels in 119 destinations around the globe. A source of inspiration for travelers, designers and architects worldwide, the stunning photography and insightful descriptions in the book bring the destinations and hotels to life. The first Design Hotels™ Made by Originals book features the creators and driving forces behind some of the world's most expressive hotels. It is a collection of stories revealing the passion and inspirations that led these hoteliers to create such one-of-a-kind hotel concepts.

'Creativity and originality are what make our member hotels so outstanding and these are the guiding principles for Design Hotels™ as a brand as well. The stories and visuals in the books were crafted to highlight not only the individuality of each hotel, but also the individuals who make them so special. Winning a red dot Award is a great affirmation for us and we are honored to receive this recognition," says Bernd Neff, Vice-President for Brand, Marketing and Communications, Design Hotels™.

In addition to these coffee table books, Design Hotels™ created the new content rich website www.MadeByOriginals.com. The online magazine gives an insight into the world of the -Originals' and features stories about the creative people behind the hotels, compelling videos and travel guides with insider tips for several destinations.

The red dot Awards started in 1955 by Professor Dr Peter Zec and is currently the leading and biggest design competition in the world. It has gained a strong foothold in the world of design competitions and is a hallmark of excellence in quality design. With an increase in the number of entries this year at 6,468 entries from 40 countries, the bar was raised. Only 10 percent of the entries received an award. A distinguished jury panel examines and assesses every piece of submitted work. Evaluation criteria includes originality, emotional quality, design quality and effectiveness.


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