Ed Hardy by, Christian Audigier launches the OmniPeace Collection

Ed Hardy by, Christian Audigier launches the OmniPeace Collection

This season Ed Hardy, by Christian Audigier launches its first fashion humanitarian clothing line with OmniPeace through BuildOn and Millennium Promise, in an effort to end extreme poverty in Africa by 2025 - to be released early February in Australia. With the OmniPeace vision that "Fashion Saves Lives", Christian Audigier made sure the specialty t-shirts carry a very significant logo. From the original tattoo artwork of Don Ed Hardy, Christian Audigier strategically integrates iconic graphics within the OmniPeace African continent logo and the symbol of peach displays vibrant floral imagery. The metaphor is simple despite struggle one can still manifest beauty, peace, and hope throughout.

The new high-end humanitarian collection offers three distinct styles for women and one for men. The chic new body forms and fabric wash serves to retain the integrity of the Ed Hardy brand while bringing a new dimension to the collection as a whole.

Celebrities such as David Beckham, Eva Longoria, Courtney Cox, Naomi Campbell, Zac Efron, Jennifer Aniston, Jessica Alba, Gwen Stefani, Gavin Rossdale, Sheryl Crow and many more have already pledged their support for the product.

Every time you purchase an Ed Hardy/ OmniPeace product, 25% of the profits are donated to build schools in Africa. In these times it is important to stand for something more than fashion itself. Mary Fanaro, the OmniPeace CEO poses a poignant question, "Can you think of a better return in life than saving one?"

Visit www.edhardy.com.au to find more information on the Ed Hardy brand.

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In 2004, Christian Audigier proceeded to create and launch the wildly popular Ed Hardy brand. He was granted the exclusive rights to the designs of Don Ed Hardy, who is commonly referred to as the "Godfather of Tattoo." With Ed Hardy, Christian not only created a brand, but a lifestyle of street couture.

Ed Hardy for men, women and kids consists of denims, hoodies, tee's, singlet's, swimwear, kids and baby wear, caps, jewellery, footwear, sunglasses, fragrance and more which make up the street-wear range.

Christian has built a fervent following for his Ed Hardy and the eponymous Christian Audigier? brands. Celebrities such as Madonna, Britney Spears, and Kanye West, among others are frequently seen wearing his unique designs. His celebrity following includes more than 5,000 celebrities, athletes and musicians of all genres.

In 2008, Christian announced his latest venture, When I Move You Move?, the Trade Show, exclusively showcasing the entire family of Audigier brands. Included are the more than 60 licensees who produce everything from jewelry, skateboards, chocolates, wine, water, vodka, and even air fresheners.

Christian also branched out into the world of nightclubs, with the star-studded opening of Christian Audigier The Nightclub at Treasure Island, in Las Vegas. His rock 'n' roll, glam-inspired style is celebrated throughout his namesake club, which includes works of art designed by Christian. It has quickly become the hottest spot on the Las Vegas Strip.