Tommy Hilfiger is pleased to announce the launch of The Girl by Tommy Hilfiger, a new Eau de Toilette and campaign featuring Gigi Hadid, Tommy Hilfiger's global ambassador for womenswear, accessories and fragrance. Launching in September 2016, the new scent reflects Gigi's optimistic attitude, confidence and effortlessly cool style. As part of her ambassadorship, Hadid has also teamed with the iconic American designer to create her first capsule collection, which further celebrates her modern take on style fused with Hilfiger's signature "classic American cool" heritage.
"The Girl' means being true to yourself and having fun while you're at it," said Gigi Hadid. "For me, that's appreciating every moment,
laughing at myself, and surrounding myself with everything that makes me feel happy."
Inspired by Hadid's free-spirited and magnetic personality, The Girl by Tommy Hilfiger is crisp and fresh. The scent opens with a
burst of green pear, violet leaf and green fig leaves before moving to the heart of velvety jasmine petals and silky muguet. Cedarwood and cashmeran envelop the fragrance for its signature finish that captures Hadid's unique sense of individuality and confidence.
The fragrance packaging boasts Tommy Hilfiger's signature nautical theme, with a brightly-coloured anchor and a golden cap inspired by the buttons on a sailor's coat.
The Girl will be available at Sephora and Tommy Hilfiger boutiques from the 11th September 2016.
50ml $65 | 100ml $85