Potter To The Max

Potter To The Max

In 2011 Even Cinemas is the number one destination for Harry Potter, as they take Potter To The Max with original props (including Dumbledore's wand) from the film set of Harry Potter and the Deathly Hallows: Part 2.

In the world of Harry Potter it is called "Metamorphmagu: One who can change their appearance at will" (www.harrypotter.scholastic.com/glossary.

From 13 July (opening day) to Sunday 17 July participating Event Cinema locations will morph into Potter To The Max locations and provide the ultimate Harry Potter experience.

In addition to the exclusive behind the scenes pre-show footage before each and every screening, the below locations will celebrate the final instalment of the biggest ever movie epic with the following take over:
Midnight screenings (between midnight and 6.00am on Tuesday 13 July/Wednesday 14 July)
Exclusive Harry Potter design 3D glasses (customers may purchase for just $4 each, available while stocks last at 3D cinema locations nationally)
Harry Potter picture fan wall (a photo wall will allow fans the chance to have their picture taken as a memento - with their own cameras)
Harry Potter capes (all box office and ticket collection staff will be wearing Harry Potter capes)
Harry Potter footage on Event TV screens (back-to-back Harry Potter sequences will play throughout foyer)
Harry Potter Soundtrack (piped through all public areas)
Poster foyer takeover (all digital and non-digital poster displays)

The following "Metamorphmagu" locations will reveal Potter To The Max to audiences from July 13 - 17, 2011.
Castle Hill (NSW)
Chermside (QLD)
George St (NSW)
Innaloo (WA)
Marion (SA)
Parramatta (NSW)
Robina (QLD)

In addition, two of these Potter To The Max locations will exclusively showcase original props from the set of Harry Potter and the Deathly Hallows: Part 2.

At Event Cinemas George Street and Bondi Junction, audiences will have the chance to see Dumbledore's wand (the Elder Wand), Luna Lovegood's costume, the Ministry of Magic Handbook, the Defence Against Dark Arts text book, and both a Dumbledore and Sirius Black Daily Prophet.

The dates for the respective film prop displays are:
George Street: Monday July 11 - Wednesday July 20, 2011
Bondi Junction: Thursday July 21 - Monday August 1, 2011

Audiences can immerse themselves in Harry Potter by buying tickets to a Potter To The Max location on sale online at eventcinemas.com.au, at box offices, or via Pocket Cinema on iPhone and iPad.