When many Australians think of Thailand, Phuket is the first place that comes to mind. It's one of those magical destinations that ticks all the boxes: turquoise seas, golden beaches, bustling night markets, incredible food, and accommodation options to suit every budget.
Phuket is a gem that deserves more than a quick stopover; it's a destination you'll want to dive into, whether you're a first-time traveller or a seasoned explorer.
Getting There & Getting Around
From Australia, Phuket is one of the easiest islands in Thailand to reach, with direct flights from Sydney, Melbourne, and Perth (around 7–9 hours). Once you arrive, getting around is simple. Taxis and ride-hailing apps are widely available, and for the more adventurous, hiring a scooter gives you ultimate freedom to explore hidden beaches and small local villages.
Where to Stay: Luxe vs Affordable
One of the joys of travelling in Phuket is the sheer variety of accommodation!
Luxe Escapes
If you're craving indulgence, you'll find world-class resorts that rival any tropical destination. Places like The Shore at Katathani in Kata Noi or Sri Panwa perched on Cape Panwa are perfect for couples' getaways or a girls' luxe holiday. Imagine infinity pools overlooking the Andaman Sea, private villas with plunge pools, and champagne breakfasts, all at a fraction of what you'd pay in the Maldives.
Affordable Stays
On the other hand, Phuket is also incredibly budget-friendly. Boutique hotels, such as The Memory at On On Hotel (a heritage property in Old Town), or beachside guesthouses in Kata and Kamala, offer charm and comfort without breaking the bank. For those who love a social vibe, Lub d Phuket Patong is a chic hostel-hotel hybrid where you can meet fellow travellers while still enjoying modern comforts.
Exploring Phuket's Beaches
Phuket's beaches are legendary, and each has its own personality.
If you have time, hop on a boat to the nearby Phi Phi Islands or James Bond Island in Phang Nga Bay. Both are postcard-perfect and great for day trips.
Phuket Old Town: Colour, Culture & Cafés
One of the favourite parts of Phuket is its Old Town. Often overlooked by beach-goers, this area is bursting with charm. Picture pastel-hued Sino-Portuguese shophouses, quirky art galleries, boutique cafés, and a growing foodie scene.
On Sunday evenings, the Lard Yai Walking Street Market takes over Thalang Road. You'll find everything from handmade jewellery to local street eats (more on those in a moment). It's lively, colourful, and an absolute must for soaking up Phuket's cultural side.
Foodie Heaven: What to Eat in Phuket
Thai cuisine is always a highlight, but Phuket has its own unique spin thanks to its mix of Thai, Chinese, and Malay influences.
Here are a few dishes you absolutely must get your teeth into:
For something more upmarket, head to Blue Elephant Phuket in the Old Town for a refined dining experience in a historic mansion. Or, if you're in the mood for beachside glamour, Catch Beach Club in Bang Tao offers sunset cocktails and stylish dining.
Things to Do Beyond the Beach
Phuket is much more than a beach holiday. If you're looking to mix in a bit of culture and adventure, here are some must-dos:
Shopping in Phuket
For shopaholics, Phuket won't disappoint. Patong is home to Jungceylon Shopping Mall, filled with international brands, while local markets are treasure troves for handmade souvenirs, beachwear, and jewelry. Don't forget to bargain (with a smile) - it's all part of the culture.
Why Australians Love Phuket
Phuket has long been a favourite holiday spot for Australians, and it's easy to see why. It's affordable, accessible, and offers that perfect mix of adventure, relaxation, and indulgence. Whether you're after a girls' getaway, a romantic escape, or a solo trip, Phuket is a destination that adapts to your travel vibe.
For young travellers, the nightlife and hostels make it easy to meet people. For professionals seeking a break, there are coworking-friendly cafes and chic resorts. For families, safe beaches and all-inclusive hotels make holidays stress-free.
Phuket embodies the best of Thailand: warm hospitality, stunning natural beauty, mouthwatering food, and a culture that is as vibrant as it is welcoming. From affordable guesthouses to five-star resorts, street noodles to rooftop cocktails, Phuket is a playground for every type of traveller.
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