Armani Exchange Fall Winter 2019/20

The new advertising campaign for Armani Exchange FW19-20 captures theironic and irriverent spirit of the brand. Logo is front and center, spread overwalls and pavement, on tapes and boxes. Within this graphic context theprotagonists reveal themselves as Lucky Blue Smith and sister Pyper AmericaSmith, Kento Yamazaki e Nana Ouyang. The campaign will launch mid-July indigital and printed media.