Burberry Luke Edward Hall Campaign

Burberry Luke Edward Hall Campaign

Burberry launches new campaign with original illustrations by British artist Luke Edward Hall alongside portraits by Mario Testino.

Featuring The Patchwork bag – no two styles the same and each one individually named after a British town, village or street.

Burberry today reveals its latest marketing campaign, which celebrates the best of British art and creativity. The new campaign combines original illustrations by British artist Luke Edward Hall with portraits by iconic photographer Mario Testino.

The campaign reunites British Burberry family members model Edie Campbell and actor Callum Turner, alongside Luke Edward Hall's artwork, celebrating Burberry's new menswear and womenswear collections including the trench coat and The Patchwork bag.

Revealing Edie Campbell and Callum Turner as the latest Burberry couple, and introducing British artist Luke Edward Hall.

Edie Campbell and Callum Turner are reunited for their second Burberry campaign together.

This campaign marks the tenth year since Edie Campbell made her debut for Burberry, subsequently featuring in numerous Burberry campaigns over the years and most recently opening the brand's womenswear show in February 2016 in London.

Since featuring in his first Burberry campaign in 2011, Callum Turner has received the BAFTA Breakthrough Brits Award in partnership with Burberry, an initiative which celebrates and supports the UK's future stars of film, television and games. He has also starred in films including -Queen & Country', -Victor Frankenstein', TV series -War & Peace' and will be appearing in -Assassin's Creed' later this year.

Luke Edward Hall
For this campaign, Luke produced a series of original portraits and still life illustrations which bring to life the rich variety of colours, patterns and textures in Burberry's collections using a mixture of techniques and materials including watercolour, chalk, oil pastels and acrylic.

Luke also hand-painted the backdrop to some of the campaign images – blurring painting with photography for the first time in a Burberry campaign.

Luke Edward Hall's artwork will also be displayed at Burberry's 121 Regent Street flagship from 11 June until the end of the month.

Celebrating product
The campaign showcases Burberry's January and February 2016 collections for men and women and is the first to feature Burberry's new single -Burberry' label, which replaces the three previous -Brit', -London' and -Prorsum' lines.

The collections reference a mix of patterns and textures influenced by British artists, musicians and history, and centre around The Patchwork bag, outerwear styles including military coats and the iconic Heritage Trench Coat, and The Buckle Boot for women.

Customers can purchase select pieces featured in the campaign, including the Burberry Heritage Trench Coat, in stores globally and on Burberry.com now.

The Patchwork – a collection of one-of-a-kind bags
The Patchwork bag, previewed during the February womenswear show, and which sold out of its Runway Made to Order allocation within a week, is interpreted in the campaign by Luke with five different illustrations.

The drawings reflect the individuality and uniqueness of the collection – no two styles are the same. Each bag is named after a British town, street or village, and comprises a mixture of fabrications, from the classic House check to glossy snakeskin and soft English suede.

To celebrate the launch of the campaign, a selection of The Patchwork bags is now available to purchase on Burberry.com.

The make-up
In the campaign, Edie Campbell wears two make-up looks developed by Burberry Make-up Artistic Consultant Wendy Rowe. Inspired by the graphic sequin embroidery and the colour palette of the runway collection, the looks focus on dark and metallic eyes and feature new Burberry Shimmer Dust Loose Glitter, launching in August 2016.

Quotes
'Luke is a great talent and it has been wonderful working and collaborating with him on our campaign. His beautiful illustrations next to Mario's powerful photographs capture the artisanal spirit of the collection."

Christopher Bailey, Burberry Chief Creative and Chief Executive Officer 'I love the human element of the drawings onto the photographs. In this digital world we are living, the softness and handmade feeling adds something intimate. We are constantly moving forward in the way we communicate and this feels a very fresh approach."

Mario Testino
'Working on this Burberry campaign has been very exciting for me. When I first saw the collections, the variety of textures and jewel tones inspired me to get my paints out – I love colour and it was a joy to be able to experiment freely. I was lucky to be given free reign and to be one of the first to be able to interpret the iconic trench coat in my own way. As a British artist and designer, it's been a pleasure to work with Burberry, a brand rooted in British heritage and craft."