It's A #Mood #MyCalvins
Global lifestyle brand Calvin Klein hosted an immersive brand experience at the Musikbrauerei in Berlin this evening.
Over 600 guests attended the event including Danny Lomas (PAQ, UK), actresses Miriam Leone (IT), Emilia Schüle, (DE) Jasna Fritzi Bauer (DE) and Daniel Strässer. Also in attendance were Eugen Bauder (actor), Elias Becker (model) and Noah Becker (artist). Campaign talent Hailey Bieber also attended the event in pieces from the limited edition CK50 capsule collection.
The multi-room experience, curated around different moods, encouraged guests to explore an installation of Fall/Winter 2019 Calvin Klein Jeans and Calvin Klein Underwear as well as discover photo moments and customization stations. AR face filters and a custom GIPHY pack added to the content creation opportunities.
Throughout the evening there was DJ programming from local DJ talent DeadHYPE and RSS Disco. International musicians Honey Dijon and Jayda G also played and ended the night with a New York-inspired dance party – a celebration of Calvin Klein's 50 years of self-expression.
The collection on display and as worn by Hailey Bieber are now available from calvinklein.com and/or any of the retail stores in the major cities across Europe.