Ice Break flavoured Nutri-Grain

Ice Break flavoured Nutri-Grain

Two of Australia's favourite brands have come together to answer the perennial young Aussie's dilemma – how can I start the day with a coffee kick and some Nutri-Grain deliciousness all in the one bowl?

Problem solved. Welcome to Ice Break flavoured Nutri-Grain – iced coffee flavoured, 4 Health Star rated Nutri-Grain cereal, available exclusively at Woolworths for a limited time only.

'Many time-poor 18-29 year old Aussies struggle in the mornings, wanting to sleep in rather than eat breakfast and get their coffee fix before they have to run out the door to live their unstoppable lives," Tamara Howe, Marketing Director at Kellogg's said.

'This new cereal is our solution to their dilemma. By pouring ice cold milk over delicious, crunchy Ice Break flavoured Nutri-Grain cereal, Aussies will get that real coffee taste they crave," Howe said.

The Kellogg's Nutri-Grain and Ice Break teams were excited to work together and rise to the challenge of developing a perfect balance of the delicious malt Nutri-Grain flavour with an iced coffee kick from Ice Break to keep fans of both products happy – an unenviable task as both sets of loyalists are nothing if not passionate about their brands.

'We hope the result will delight both our Nutri-Grain and Ice Break fans – we think it is delicious, but our customers will be the final judges, of course," Howe continued.

Ice Break flavoured Nutri-Grain is a great addition to Kellogg's Nutri-Grain range of cereals everyone knows and loves. These include the new Nutri-Grain Original and three delicious variants of Nutri-Grain Edge Oat Clusters, all of which are rated 4 Health Stars.

Ice Break flavoured Nutri-Grain will be launched exclusively to Woolworths as a limited-time offer and can be found in cereal aisles now. RRP: $4.79 (290g).

For more information about Nutri-Grain, visit www.nutrigrain.com.au. Or learn more about Nutri-Grain on Facebook, Instagram or Twitter.