Nutella and bread the perfect pairing

Australia's favourite choc-hazelnut spread is celebrating its most iconic pairing – Nutella and bread. In a fresh twist, Nutella is teaming up with premium kitchenware brand Alessi to unveil an exclusive, limited-edition prize that brings design and deliciousness together in one irresistible bite.

Whether you're a sourdough artisan, a devoted Nutella-on-bread fan, or simply seeking ways to elevate your kitchen rituals, this exclusive promotion gives 400 lucky shoppers the chance to win a Nutella x Alessi breadboard (valued at $250), a carefully crafted, timeless piece designed to bring a touch of style to every morning or entertaining occasion.

With no better duo than Nutella and bread, the in-store promotion offers shoppers a chance to win from 1st September to 26th October 2025. To enter, head in store, purchase a specially marked jar, keep your receipt and scan the QR code on the pack and visit the Nutella website for a chance to win: www.nutella.com/winsummer.

Baking extraordinaire and Nutella fan, Kat Sabbath, says "Nutella and bread - it's the ultimate combo, loved by everyone I know. From crusty sourdough to soft brioche, the possibilities are endless when it comes to getting creative with this perfect pairing. One of my go-to creations is Frangipane Brioche with Nutella. It's the perfect way to transform a surplus of brioche or sweet bread into something truly delicious. The rich, velvety flavour of Nutella takes it to the next level - it's a total game changer."

To get your hands on one of Nutella's limited-edition jars, head to your nearest Coles, Woolworths or local supermarket. For more information on Nutella and all your recipe inspiration visit, nutella.com/au/en/get-inspired.