MALTESERS® Bar returns! The ultimate fan-favourite makes its comeback
In a highly anticipated revival, the beloved and iconic MALTESERS® Bar is making a sensational return. Back on shelves and ready for Australians to rediscover and fall in love all over again.
Formerly known as the Teaser Bar, the MALTESERS Bar brings back everything consumers loved and missed about the fan favourite, with no surprise " just your favourite balls rolled into a bar!
After first thrilling fans and shaking up the chocolate aisle thanks to its distinct bar format (strictly not for sharing), the MALTESERS Bar quickly cemented itself as a must-have solo treat for those seeking something lighter, a little more fun but still craving something irresistibly delicious. Its unexpected exit at the end of 2021, left a noticeable gap for loyal fans, with many demanding its return.
Delivering a uniquely playful twist on a well-known favourite, it features light, crispy miniature MALTESERS pieces suspended in smooth, creamy milk chocolate. Reimagining the classic in bar form, the MALTESERS Bar is an ingenious solution to keep those famously cheeky chocolate balls from rolling away, or having to be shared. The result? A perfectly balanced combination of texture and taste, wrapped into one velvety bar.
Mars Snacking Australia, Bitesize Portfolio Director, Mel Alforque commented, "We've heard loud and clear just how much Aussies missed the MALTESERS Bar - in fact, it never really left the conversation, so bringing it back felt like the obvious move.
It takes everything people already love about MALTESERS and makes it easier to enjoy, in a way that fits into real life. It's light, it's uniquely delicious, and it doesn't take itself too seriously, which is exactly the kind of energy people are looking for when they want a treat."
Perfectly sized at 35g, the MALTESERS Bar is made for modern snacking moments. It's an easy companion for life on the go - whether tucked into a handbag, enjoyed during a commute, or grabbed as a convenient treat between errands.
MALTESERS Bar is available now in stores.
Review: Couldn't agree more that the Maltesers Bar is perfectly sized to quench that craving. With that irresistable malteser flavour and delicious crunch grab a few for those pick me up moments.
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