MYDNA

MYDNA


How do you fuel your body? myDNA's quest towards truly personalised nutrition.

myDNA, a Wellness DNA company that decodes the information in our genes to deliver actionable insights to help consumers make better health, wellness and lifestyle decisions, recently launched their Vitamins DNA Test Kits in Australia and the USA.

Founded in 2007 by leading Clinical Geneticist, Associate Professor Leslie Sheffield, myDNA aims to unlock the power of personal genomics for everyday consumers.

"The key to wellness lives in our DNA," said Dr. Leslie Sheffield, Co-Founder and Executive Director of myDNA. "More and more Australians are taking an active approach to their health and wellness, so we're excited to bring our products and expertise to consumers who are interested in continually improving their lifestyle decisions."

Through ongoing scientific research and the process of genetic testing, myDNA turns individual insights from the Vitamins DNA Tests into actionable and evidence-based recommendations with simple and secure insights, as well as a food guide, to help consumers personalise their vitamins and feel their best.

Assoc Prof Sheffield, alongside a team of pharmacists, molecular and clinical geneticists, nutritionists, genetic counsellors and dieticians, have found success in improving individual health and wellness through these personalised and actionable insights, while the company's commitment to making genetics accessible to consumers in Australia has already proved to support everyday health outcomes.

myDNA Vitamins (RRP AUD$69) identifies 12 genes that help determine a person's need for 9 different vitamins and minerals. myDNA can provide insights and recommendations about which vitamins and minerals should have less or more focus in a person's diet to help customers feel their best. Customers enjoy a personalised food guide and other suggestions to maintain optimal vitamin and mineral levels for a healthy lifestyle, all accessible on their own secure online portal. Specifically, the myDNA Vitamins test reveals:

• How likely you are to have greater needs for certain vitamins and minerals
• The expected impact of your lifestyle on your vitamin and mineral needs
• The possible consequences of having low levels of certain vitamins and minerals
• What actions you can take to make sure you meet optimal vitamin and mineral needs
• Vitamins and minerals covered include Vitamins A, B6, B12, C, D, Calcium, Omega-3, Iron and Folate

myDNA is an Australian Wellness DNA business that decodes the information in our genes to deliver actionable insights that help us make better health, wellness and lifestyle decisions. myDNA's clinical team consists of pharmacists, molecular and clinical geneticists, nutritionists, genetic counsellors and dieticians. It is led by Associate Professor Leslie Sheffield, who has been at the forefront of genetic research since the 1980s. All insights provided by myDNA are backed by scientific, evidence-based research reviewed by their clinical team in collaboration with dieticians, exercise physiologists, nutritionists and trainers. They then interpret this research, in combination with a customer's genetic results and personal lifestyle factors, to provide a unique report that's easily digestible, insight focused and easy to action. Their personalised reports can help an individual throughout their life by recommending nutritional, fitness and vitamin adjustments that are unique to their DNA. To learn more, visit www.mydna.life




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