Grassroots, Australian, surfing lifestyle brand, Piping Hot, has just announced Australian actress and Logie nominee, Rhiannon Fish, will be the ambassador for their SS13 swimwear range.
Taking the ambassador route for the collection is a new and exciting development from Piping Hot who, up until now, have not used celebrity endorsement - and is consistent with an extensive marketing push that kicked off this year to reinvigorate the household name.
The deal will see Rhiannon endorsing Piping Hot swimwear extensively through social media as well as making promotional appearances in Target stores and of course publicising the collection through traditional media such as photo shoots and interviews.
Fish has been included on the nominee list for the Most Popular New Talent Logie Award in 2011, 2012 and 2013 for her role as April Scott in Home and Away and is about to shimmy her way across our television screens as part of the celebrity line-up for Dancing with the Stars 2013.
''I am thrilled to be the face of Piping Hot Swimwear. I love everything about the brand. It's affordable, comfortable and practical and, above all else, it is absolutely gorgeous. I don't think I'll be alone in saying that I plan to live in Piping Hot swimwear this summer!" says Fish of her new role.
Commenting in the wake of the announcement, Piping Hot General Manager, Danielle Lowe, has said, 'this summer we wanted to embrace ladies swimwear and reposition Piping Hot in the minds of the Target consumer. The range is fun, playful and sexy and we wanted someone who embodied these qualities - approaching Rhiannon to represent the range was a no brainer."
The range was designed with the customer in mind and includes options with full coverage bottoms and tops measured by standard sizing and by cup sizing (ranging from A-D). Designs speak to the Piping Hot summer trend: -neon heritage' - featuring neon hits of colour and vibrant, contrasting yardage. The bikinis are cute, eye-catching and importantly accessible to women of all shapes and sizes.
"I feel we have captured the Bondi/Mexicali feel that is happening this summer with prints and colour. Combining this with our youthful cuts and shapes and Rhiannon's involvement, it's going to be a great summer for the brand. I have loved being a part of this journey with Piping Hot" says Target Business Manager, Sally Shing.
Piping Hot's swimwear is available at Target and Target Country Stores nationwide as well as the Target Online store from August, and are priced between $30 and $50.
All Piping Hot Products are available through selected Target and Target Country Stores
For more information visit http://pipinghot.com.au/