Over 5,000 Australian shoppers have had their say and cast votes for their favourite supermarket and everyday
products, in the annual Product of the Year Awards (POY) for 2024. The world's largest consumer-based awards
program is now in its 15th year in Australia, recognising product innovation, and serving as a shortcut for shoppers,
saving them time and money when finding the right products.
It's no secret that rising inflation rates are having an impact on Australian households, with 86% of Aussies now
employing cost saving techniques to help stretch the grocery budget further in 2024, according to new research
conducted by Nielsen for POY . The findings have indicated that nearly one in two (45%) Aussies are switching to
home brand options in order to make these savings. Alongside this, 3 in 5 are making the ultimate "snack-rifice"
and removing indulgent foods and snacks like chocolates, desserts and premium nuts from their shopping lists, in
order to cut down costs.
Whilst Aussies might be cutting back on these indulgences at home, the expectation now falls to employers to
provide these, with half of Australians (48%) believing that workplaces should purchase snacks for staff, with 90% of
young working professionals believing this should be mandatory as bosses look to keep morale up and keep people
in the office environment.
Aussies are on a mission to save whilst they shop, and how they are doing this is good news for big grocery
retailers! For 2024, the leading number of Product of the Year category awards were taken out by supermarket
chains Coles and Woolworths for their home-brand, deli and bakery products, with Coles taking 19 of the 44 award
wins, and Woolworths taking home an impressive 10 product prizes.
With Aussies feeling the pinch of the rising cost of living more so than ever, this is having a trickle-down effect into
In addition, the POY winner's trends are also demonstrating that many Australians have health and sustainability as
added priorities, with quality and the source of ingredients ranking high in their consideration set, shown by winners
such as the Coles Joyful Protein Bar Range, and Woolworths Macro Pasture Raised Carbon Neutral Eggs, to name a
Shoppers also gave Woolworths the nod as the leading retailer with the best selection of fresh, healthy, and
organic products. However, value based supermarket chain Aldi has come out on top as the most affordable.
This year, Product of the Year was thrilled to welcome beloved household brands back into the winner's pool,
including the Zero Gravity Mattress from Emma Sleep, Hydralyte Plus and Aussie home-grown brand Koala
Sleep for their Kirribilli Bed Base and Sofa Bed.
In addition, POY are very excited to welcome first-time winners including LeVel Beverages, The Gourmet
Entertainer for their Dried Gin Food, and Tassall with the Australian Tiger Prawns and Tassie Salmon.
For a full list of the winning products visit www.productoftheyear.com.au