Berlei UnderState


Berlei UnderState


Off the back of a much-loved launch earlier this year, Berlei UnderState, a range of elevated modern everyday bras, is rejuvenating it's offering for women during the warmer seasons with brand-new styles and colourways.

 

With a focus on ensuring inclusivity for a variety of shapes, sizes and ages, Berlei has extended its size curve through the introduction of the UnderState Non-Contour style, which is available from a D cup up to a G cup, and caters to women who want support without the added bulk of a contour cup.

 

Karlene Simring, Berlei Head Designer,  talks to the importance of recognising not one style and size fits all saying, "UnderState is about understanding and supporting women of various breast dimensions, not just size. With a mix of styles, there is a bra to suit the needs of most women including different breast shapes, breast tissue firmness and different life stages."

 

In addition to the brand-new Non-Contour style, UnderState springs into the season with a variety of brand-new colourways including beautiful blushes and muted greys.

 

The new range of colours and styles has everything that women loved from the Autumn/Winter range, whilst embracing the uniqueness of women by giving them the freedom to choose a bra for their particular needs.

 


New Non-Contour key fit factors:

  • Designed to mould and flatter your natural shape
  • Stitch-free neckline eliminates lines under clothing
  • Light and supportive inner cup provides control and uplift
  • Provides support without the added bulk of a contour cup
  • Perfect for fuller busts; available up to a G cup

 

 

The new Berlei UnderState range encourages women to invest in themselves by prioritising style, comfort and the best support daily and is available online at www.berlei.com.au or selected Myer, David Jones, Harris Scarfe and independent retailers nationwide.

 

For more information visit: https://www.berlei.com.au/bras/shop-range/understate.html

 


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