BLDR x Squishmallows

Squishmallows, the ultra-soft and irresistibly squeezable plush toys adored by millions, is now entering the world of construction toys! In an exciting first, Squishmallows fans can bring their favourite characters to life in an entirely new way, thanks to the launch of the new BLDR toy brand.

This innovative collaboration introduces Squishmallows in a buildable form with highly detailed action figures and immersive playsets, combining the charm of Squishmallows with the creativity of construction play.

The new Squishmallows x BLDR collection features four imaginative playsets, each designed to offer endless building possibilities, along with six adorable two-inch action figures that perfectly capture the beloved Squishmallows characters. The standout feature of the collection is SquishBrik"a special squishable brick that mimics the plush feel of the iconic Squishmallows belly, adding a fun, tactile element to every build.

BLDR playsets are designed to be connected and displayed together, and with BLDR bricks being compatible with all major construction brands, BLDR x Squishmallows is the perfect line for collectors aged 8 and up who love to build and create. Whether it's constructing a playful scene or imagining new adventures, the BLDR x Squishmallows collection takes building and play to the next level!

BLDR x Squishmallows – Campout with Cam & Benny Buildable Playset (RRP $25)
Gather 'round the campfire with this buildable campsite display featuring Squishmallows favourites Cam the Cat and Benny the Bigfoot. Play out fun camping adventures with detailed accessories including a telescope, a tent, s'mores, and more.

BLDR x Squishmallows – Sunny with Botanical Gardens Buildable Playset (RRP $15)
Take a stroll through a botanical garden with Sunny! With highly detailed scenic features including pond flowers and a cherry blossom tree. From gazing at the pond, people-watching on the park bench, let your imagination take over with this adorable set.

BLDR x Squishmallows – Avery with Ballpark Buildable Playset (RRP $15)
Enjoy a perfect day at a ballgame with Avery hitting home runs, adding mustard to his hot dog, and making epic memories. This set features a highly detailed 'Mallow Stadium scoreboard and hot dog stand.

BLDR x Squishmallows - Patty with Farmer's Market Buildable Playset (RRP $15)
Modelled after a morning at the market, the set features a produce stand, springtime flowers, and a lamppost featuring Squishmallows favourite Charles the Pickle. Play or display the Squishmallows buildable figure Patty selling her harvest, displaying her jams, or wherever your imagination takes you!

BLDR x Squishmallows – 2" Buildable Minifigures (RRP $8, 6 assorted styles)
The 2" Buildable Minifigures packs include 28 pieces to build the Squishmallows favourites! From Archie the Axolotl and Maui the Pineapple to Ingrid the Purple Cow, there are so many besties to build the Squad!

Whether you're a long-time collector or new to the world of Squishmallows, the BLDR buildable playsets are a perfect addition to every collection. Join the BLDR x Squishmallows Squad and let's build something new!

Check out BLDR x Squishmallows instore at Big W, Toyworld and other great independent retailers.

https://www.instagram.com/squishmallows

Review: 

The beloved world of Squishmallows just got a creative twist with the launch of the BLDR x Squishmallows buildable playsets. These new sets blend the cuddly charm of fan-favourite characters with the imaginative fun of construction toys. From campfire scenes with Cam and Benny to sunny strolls with botanical garden-loving Sunny, each playset offers detailed accessories and adorable mini buildable figures that fans aged 8 and up will love.

We love the innovative SquishBrik"a squishy brick that mimics the plush texture of a Squishmallow belly, adding a fun tactile element to traditional building play. Compatible with other major construction brands, the BLDR sets are perfect for collecting, displaying, or sparking endless adventures. Whether you're picking up a full playset or a 2" buildable minifig, this collection is a delightful fusion of soft toy nostalgia and creative play. Well done.