Melissa Grech Using The Internet For Life Hacks Interview
Two in three (69%) of Australia's internet generation (millennials) rely on internet-based services and apps to save time, and this number is expected to grow exponentially according to a new survey of 1,922 Australians aged 18-24 by EatNow.com.au, an online food delivery platform popular among this age group.
Forty-one per cent of our youngest adults admitted to using shortcuts – such as buying ready-made meals, using taxis or ridesharing services, streaming video, and online shopping – daily or weekly, and a further 28 per cent admitted to doing so fortnightly or monthly.
Interestingly, 96 per cent of millennials anticipate they will increase their use of life hacking shortcuts over the next five to 10 years.
More than half (58%) believe they will buy online more and shop in-store less, while 52 per cent believe they will watch movies at home more often and go out to the movies less. Surprisingly, 45 per cent believe they will be buying ready-made meals more.
'While life hacks are popular among millennials, surprisingly it's not necessarily money-saving life hacks they seem to love most but time-saving ideas," says EatNow spokesperson Melissa Grech.
'Despite it being all about the one-tap process, which makes it easier and faster, we really shouldn't be labelling millennials as lazy. That's not why they're taking these shortcuts. Millennials are smart and savvy, they know the value of their time and they want their free time to be -me' time," she says.
They key factors driving adoption – or planned adoption – of these shortcuts with millennials include: a desire to spend more time on things they enjoy (39% of survey respondents), the belief that they are too busy (28%) and an overall interest in taking shortcuts if it can be afforded (25%).
Interestingly, the results revealed that -me' time is important for our millennials, with 41 per cent viewing their current lifestyle as unbalanced – that they are always doing something they -have' to do, and they don't have a lot of down time. Just 38 per cent admit they can fit in some -me' time every week.
The time saved when using shortcuts is used on doing things millennials want to do, such as spend time with family, friends and/or their partner (67% of survey respondents), and watching television shows, browsing their favourite sites, scrolling through their social news feeds and gaming (52%). Nearly 1 in 2 respondents (48 per cent) said they put the time they save into extra hours studying or working, while 44 per cent spend the time they save on relaxation and reading books or magazines.
Interview with Melissa Grech
Question: How are millennials using the internet for life hacks?
Melissa Grech: We thought millennials would be using the life hacking internet services and apps to save money but it was really interesting to find that they are actually using them to save time, and they're doing this across so many aspects: buying ready-made meals, using taxis or ridesharing services, streaming video content on demand and online shopping.
Question: What is EatNow.com.au?
Melissa Grech: EatNow.com.au is an online food delivery platform popular among young Australians. It is part of Australia's number one online takeaway group and the sister site to Menulog.
Question: What restaurants are featured on EatNow.com.au?
Melissa Grech: If a cuisine exists, EatNow has it. We have more than 6,000 restaurants on our platform, spanning cuisines like African, American, Brazilian, Chinese, Filipino, French, German, Greek, Indian, Indonesian, Italian, Japanese, Korean, Lebanese, Malaysian, Mexican, Moroccan, Nepalese, Singaporean, Spanish, Sri Lankan, Thai, Turkish, Vietnamese and everything in between.
Question: What else did the EatNow.com.au survey find?
Melissa Grech: The EatNow survey also found that 96 per cent of millennials anticipate they will increase their use of life hacking shortcuts over the next 5-10 years, which is huge. And they are using the time they save by spending time with family, friends and/or their partner (67%), and watching television shows, browsing their favourite sites, scrolling through their social news feeds and gaming (52%). Nearly 1 in 2 respondents (48 per cent) said they put the time they save into extra hours studying or working, while 44 per cent spend the time they save on relaxation and reading books or magazines.
Question: Why do you believe your online food delivery platform is so popular among 18-24 year olds?
Melissa Grech: Our platform is so popular among this age group because its goal is to make ordering food quick, and to make it easy to find great local restaurants in their area that deliver to their doorstep. Millennials are recognising this, and love that EatNow is 100% free to use, has so much choice, varying payment options and a cool -re-order' feature.
Question: How does EatNow.com.au save time?
Melissa Grech: EatNow saves time by having every option in one convenient place.
Question: Why do you think the EatNow.com.au app is more popular with the younger age group?
Melissa Grech: EatNow is all about easy eating and having fun. Through our apps and site, people can search and order from different restaurants in their area, so that they can just relax and enjoy great food. Once they place an order, they receive a SMS confirm letting them know the expected delivery/pick up time.
Question: What's next for EatNow.com.au?
Melissa Grech: We have a little secret something-something in the pipeline for later this year.
Interview by Brooke Hunter