Leading German jewelry brand, Niessing, launched its latest boutique at the iconic Strand Arcade, Sydney in late October 2018.
Established in 1873, Niessing offers a range of high-quality contemporary luxury jewelry, including a bespoke ring customization service, world-renowned engagement ring designs, wedding bands and award-winning ready-to-wear jewelry collections.
The Sydney boutique joins more than 15 monobranded boutiques and 300 stockists worldwide, including Niessing's first Australian store located in Melbourne, which opened in June 2018. A 145-year-old brand, Niessing pushes the boundaries in the world of jewelry design, with each piece expertly handcrafted in Germany using the world's finest manufacturing techniques.
Niessing's design philosophy focuses on contemporary pieces, pure aesthetic and functionality, resulting in a loyal brand following around the world.
The iconic Niessing Ring® flaunts a flawless diamond solitaire suspended and held in place by the power of tension and cutting-edge technology, revealing the unrivalled beauty of the "floating diamond" from all around.
Niessing also offers the Australian consumers a surreal opportunity to customize their wedding rings through a six-step configuration process, tailoring all elements of the ring including selecting from 14 unique colours of gold. Customers get to enjoy an immersive journey of creating their ideal wedding bands led by the highly-trained Niessing team during bespoke bridal consultation sessions or they can also do it online: designring.niessing.com
Exclusively available at Niessing's monoband boutiques, the Niessing Shine System flaunts a plethora of customizable engagement ring options. Some of the recent milestones achieved include the prestigious "Red Dot" Design Award in 2017 for both the Niessing Solaris and Niessing Mirage.
"Niessing's exquisite and unique jewelry designs exude exceptional craftsmanship. It will definitely appeal to both local cosmopolitans and international tourists in Sydney. Having a Niessing store located at The Strand Arcade is ideal since Sydney's retail experience in the city centre is a key attribute of its global status as a premier shopping destination." said Mr Kean Ng (Director, Niessing Asia Pacific).
Niessing's new Sydney Boutique is located at The Strand Arcade, G19 Sydney (412-414 George Street, Sydney NSW) and is open 9am-5.30pm Mondays, Tuesdays, Wednesdays and Fridays; 9am-9pm Thursdays; 10am-5pm Saturdays and 11am-4pm Sundays and Public Holidays.