Shapes VEGEMITE & Cheese

PSA: Two Aussie legends unite to create the world's best snack, just in time for summer!

Arnott's, the nation's iconic snacking brand has partnered with Australia's favourite spread to create a legendary new snack: Shapes VEGEMITE & Cheese.

Kicking off the year with a bang, Arnott's is proud to announce the exciting new Shapes partnership set to elevate true moments of mateship this Aussie summer.

Described as 'the spirit of the nation distilled down into a cracker', Shapes VEGEMITE & Cheese is the perfect pairing between snack and spread, combining the cracker you know and love with the distinctive flavour of VEGEMITE – genius!

To celebrate the special heritage of these two iconic brands, Shapes VEGEMITE & Cheese will be baked in the shape of Australia and displayed in disruptive black packaging to reflect the colour of the iconic spread.

According to Shannon Wright, Arnott's Brand Manager, "Arnott's Shapes has been a favourite in Aussie homes for over 50 years. Shapes has been a staple at any backyard BBQ, beach cricket match, or holiday drive for many, many summers. As we kick off 2019, what better way to celebrate than to launch a new legendary Shapes flavour, partnering with Australia's favourite spread?"

"We believe the flavour pairing between Shapes and VEGEMITE are made for each other - and it's a little baffling that we didn't partner up before! These two Aussie snacking legends just go hand in hand and are a delicious choice, just in time for summer entertaining."

Marketing Manager of Vegemite, Matt Gray, continues: "Our iconic VEGEMITE has been fuelling generations of Aussie families for over 95 years and we love being a part of new innovations that show how extremely versatile our spread really is!

No doubt, VEGEMITE is the perfect flavour to be infused into Arnott's Shapes this summer; another Aussie brand we've always been proud to share the cupboard space with!"

To promote the new product, Arnott's is also partnering with five Aussie legends for a TVC, who include: OAM broadcaster, Bruce McAvaney; Olympic gold medallist, Catherine Freeman; former Australian cricketer, Glenn McGrath; comedian Shane Jacobson and swimming Olympic gold winner, Giaan Rooney.

The partnership of Shapes and VEGEMITE is the perfect addition to any Aussie barbecue, afternoon snack, midnight pick-me-up or just when a snack attack hits!

Now available at all major supermarkets nationally.


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