The Crystal Forest Concept

An Exclusive Retail Design: the -Crystal Forest' Concept


When heritage meets craftsmanship, it results in Swarovski's unsurpassed ability to renew itself with the utmost respect for the brand's DNA. Crystal cutting expert, master of light and sparkle, Swarovski adds its fashion signature to make every day extraordinary and allow consumers to express their personality through inspired accessories, from day to night. To best enjoy its collections, Swarovski invites shoppers to live a real experience in its 2,500 stores worldwide. An experience which is now possible at the reopened Canberra location, Shop AF17, Canberra Centre. In a refined and elegant atmosphere reflecting the brand's iconic facets, anyone can enjoy the world of Swarovski comprising fashion accessories, home living masterpieces and dazzling watches.

An Exclusive Retail Design: the -Crystal Forest' Concept

As one of the world's largest retailers, Swarovski aims to offer its customers a delightful experience when they visit any store whether it is in Europe, Asia Pacific or The Americas. The Crystal Forest store concept is a modern expression of the company's identity and values, highlighting the infinite possibilities of crystal and illustrating the company's deep affinity with nature.

For Robert Buchbauer, member of the Swarovski Family and of the Executive Board, 'Our store design is not only a tremendous illustration of Swarovski's contemporary vision and taste for design, this environment is perfect for us to share our commitment to excellence, a sense of creativity, surprise and delight," with the dazzling new Canberra store being no exception. The new store also features a digital display similar to the recently opened Mid City store.


Situated in the heart of Canberra, the Canberra Centre has been a hub for fashion, food and shopping since 1963, and is the perfect place to stop in for the Swarovski experience. Swarovski looks forward to welcoming Canberra shoppers back into the sparkling new Crystal Forest store from, Thursday August 10th 2017.

Address: Shop AF17, 148 Bunda St, Canberra Centre, Canberra.


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