Introducing WEAR United: The newest online destination for Australian fashion
Discover, connect and shop new and known brands from Australia's best local independent brands and boutiques, all in one place.
Launching this week, online fashion destination WEAR United invites consumers to shop its curated collection of emerging Australian brands, designers, and independent boutiques via WEARunited.com.au.
Embracing the unique Australian fashion industry and domestic designs, WEAR United is all about shopping and supporting local, while making niche Australian brands and boutiques more visible and accessible. It's designed for fashionistas to discover new labels, styles and retailers beyond the high street, with pieces that endure beyond fast fashion, all in one place. Online consumers will find womenswear, menswear, childrenswear, handcrafted accessories, and footwear from exclusive and small brands and boutiques, as well as weekly drops of new
The platform was designed to give emerging brands and independent boutiques a matchless selling space to increase their reach and impact within the market. Similarly, it enables consumers to discover, connect and buy from local Australian retailers on a broader scale.
WEAR United founder Inés López explains, "WEAR United was created from my love of fashion and value for independent and local Australian businesses.
Up-and-coming brands and brick-and-mortar boutiques may not have the resources or access to the expertise needed to refine and grow their businesses online, which limits their potential. It's almost impossible to compete with global fashion companies as a new brand or small boutique, and we've seen how a pandemic crippled community retailers. Uniting them in one place provides a better experience for retailers and customers; it's making local – and the amazing effects of buying local, such as reduced waste and economic stimulation – largescale."
All pieces featured on WEAR United have been personally curated, and include the collection of Hoss boutique, Jillian Boustred, KARMME, Hemera & Nyx, Dref by D, and Von-Röutte, now available to shop online.
WEAR United will continue to grow its online offering to deliver consumers the best of local brands and boutiques.
For further information or to shop the range, visit https://wearunited.com.au