With guys taking a surprising number of re-strokes during shaving causing irritation, Gillette has launched the new Fusion ProShield razor - with lubrication before and after the blades to shield against irritation.
According to recent studiesi, most guys take about 170 strokes every time they shave, and 120 of them are re-strokes over the same area of the face after the initial strokes have wiped away most of the protective shave gel. Despite all of the advances in blade technology, many guys still experience some irritation, largely due to these re-strokes.
Shaving over the same spot without lubrication can cause skin irritation, redness and bumps that keep guys from looking and feeling their best. Gillette's Fusion ProShield razor is engineered to proactively shield against irritation, with new lubrication before the blades in addition to the Lubrastrip after the blades, while still delivering incredible closeness.
"With the latest razor technology, excessive re-stroking isn't necessary for a close shave, but old habits are hard to break," says Gillette R&D expert Kristina Vanoosthuyze.
"At Gillette, we constantly look for solutions to help improve the shave for guys, and that is why we are introducing Fusion ProShield with lubrication before and after the blades, to help shield from irritation during the shave. We have changed our blade cartridges so guys don't need to change the way they shave."
New ProShield Lubrication Bar before the blades, in addition to the Lubrastrip after the blades, shields from irritation.
With all of the features of Gillette's most advanced ProGlide blade cartridges:
Our thinnest, finest blade edges with less tug and pull
Gillette's most advanced blade coating
Blade Stability Bar maintains optimal blade spacing for exceptional comfort
MicroComb to help guide stubble to the blades
Precision Trimmer for accurate edging
On Gillette's FlexBall technology handle:
FlexBall handle with innovative pivot to respond to facial contours for maximum contact
And, ProShield blade cartridges fit on all Fusion and ProGlide handles.
By Gillette expert and owner of Grand Royal Barbers, Steve Salecich
According to recent studiesi, most guys take about 170 strokes every time they shave, and 120 of them are restrokes over the same area of the face after the initial strokes have wiped away most of the protective shave gel.
Despite all the advances in blade technology, many guys still experience some irritation, largely due to these restrokes.
Steve Salecich says: "I've been giving guys shaving advice for years and the main problem I see is skin irritation due to men repeatedly shaving the same areas of their skin."
Here are Steve's top tips for the perfect shave:
STEP 1: Prepare the hair
There are all sorts of creams and gels on the market and it all depends on your type of skin. For most men I would recommend using a hydrating shave gel to really soften the facial hair. Not only will this protect your skin, it also improves the glide of your razor for minimum irritation.
STEP 4: Shield while you shave
By now your bristle should be well prepared for a close shave. I recommend using a razor that will shield your skin from irritation and give you maximum hydration - my top pick would be the Gillette Fusion ProShield. It features Gillette's sharpest, finest blades which provide great comfort and closeness plus a lubrication strip before and after the blade to help reduce irritation caused by inevitable re-strokes.
STEP 5: Moisturise to finish
Immediately following your shave, rinse your face with cool water to wash away any leftover shave cream or gel; the cool water will also close your pores. Lastly, moisturise your skin with a good aftershave balm or facial moisturiser. This will soothe your skin and protect it from the elements. A good moisturiser has numerous benefits but mostly it works by duplicating and strengthening the role of your body's own naturally produced sebum and thus protects the skin against excessive moisture loss. This will also help reduce the development of wrinkles and fine lines.
Gillette Fusion ProShield is available from all large supermarkets and pharmacies nationally, RRP $22.49. For additional information on Gillette Fusion ProShield, as well as information on Gillette's full lineup, please visit www.gillette.com.au.